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By Matt Southern, Lead News Writer

Friday, May 21, 2021

Should SEO pros learn JavaScript? If you’re looking to spend less time on repetitive tasks – absolutely!

There are many ways SEO professionals can use JavaScript to automate parts of their workflow, which makes it worth learning even for those with no intentions to build websites.

If you’ve ever wondered what JavaScript could add to your SEO skillset, check out this article from Jose Hernando. He tackles a topic not often discussed in a guide to using JavaScript to automate SEO.

Lemuel Park also shared insight into how enterprise organizations are using SEO automation to improve real-time user experience, and Aleh Barysevich discussed the different ways in which machine learning and automation can work together to improve SEO audits, internal linking, reporting, and more.

Whether you have the capacity to put a programming language to work for you or are investigating platforms and tools with baked-in automation functions, it's worth exploring these creative ways to improve performance through SEO automation.

While automation can complement your SEO skills, it’s important to have the fundamentals down first. What’s key to owning the SERPs this year isn’t the same as what Google was looking for last year. How familiar are you with the 5 must-know SEO concepts in 2021?

When it comes to what’s working in SEO, the age-old expression correlation doesn’t equal causation still applies. During this week’s livestream with Google’s John Mueller, he clarified there’s no connection between buying Google Ads and ranking in search results. Data that suggests anything different is just a coincidence.

The Fastest Way to Check Your Core Web Vitals

By Semrush

Optimizing for user experience not only means your audience enjoys interacting with you more, but it means staying visible on Google, too.

Check your vitals...

Content Marketing

What do journalists and content marketers have in common? They both thrive using the inverted pyramid. It’s a writing style that’s proven to hook readers by front-loading articles with the information they care about most. SEJ VIP contributor Jason Hennessey teaches you all about it in this article.

Writing more engaging content can help you win keyword rankings over competitors. To that end, are you aware of what keywords your competitors are targeting? Gain more insight with Amy Lyons’ list of 7 ways to analyze competitors for better keyword research.

No piece of content is complete without the perfect headline. But don’t get so caught up in writing the headline that it delays production. If you’re stuck, here are 20 free title generator tools to try out.

Demand Gen Playbook for Busy Marketers

By MarketingProfs

Ready to up your demand gen game? Use this free playbook to help grow your list, engage your leads, and attract better customers.

Download it now...

Social Media

Facebook is one of the oldest social networks at this point, but there’s always more to learn about it. We’re confident you’ll learn something new in this list of 13 interesting Facebook tricks you might not know.

It’s not enough to succeed on social media with photos, videos, and stories anymore. Now, over 80% of people would rather see a brand go live versus publishing another feed post. Get some inspiration from Ashley Segura’s list of 5 clever ways brands are using Instagram Live.

Creators on YouTube know all too well about the size of peoples’ appetite for video content. YouTube is working on ways for creators to cut down on tedious back-end work so they focus more on publishing. Catch up on the latest updates on the way for YouTube creators.

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