About 70% of SaaS Unicorns Are Newer Versions in Existing Categories; Plus Weekly SaaS News and Updates

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Hey SaaStr Community,


It seems like start-ups are all about innovation. And they are. But how innovative should you be as a founder? Should you do something brand new? Or just reinvent a huge, existing category?

  • Zoom reinvented WebEx, GoToMeeting, etc.
  • Slack reinvented 100 versions of chat, including Hipchat, Basecamp’s product, etc.
  • Salesforce reinvented CRM for the web, but the paradigm was as old as software can be.

Now that there are 100+ public SaaS companies and unicorns, we can finally answer a question — is it better to start a company that remakes an existing category, or that creates a new one?


> About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software


 
 
 
 
 
 
 
 
 
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