'Playing to their strengths': Twitter's revved-up product focus piques publisher, advertiser interest

Twitter has made some recent acquisitions and advancements in developing products that have caught the attention of publishers and advertisers. For publishers alone, the company has created new opportunities, including the ability to sell exclusive access to content (via Super Follows), accept direct donations (via Tip Jar) and competitively build complementary businesses with their audiences (via Revue). Read more below.

• Twitter hopes it can innovate its way to nearly doubling its monetizable daily active user base over the next two years.
• Facebook and YouTube are on board with independent audits of the brand safety data they supply to GARM, but other platforms have yet to commit.
• Digiday Research shows many people remain in the dark about employers' return-to-office plans, and predictions for in-person business returns have been badly misjudged.
• This week’s Digiday+ Media Buying Briefing takes a look at how programmatic in digital out-of-home is changing the buying of the medium from location-based to audience-based on a more level footing with other media.
• Digiday caught up with Simon Fenwick, evp of talent, equity and inclusion at the 4A's to get a sense of how the organization has been working to improve diversity equity and inclusion within its organization as well as within agencies over the last year.
• Meredith's growth strategy includes moving beyond print and digital and growing platform partnerships to extend IP in new locations.