Amazon will finally open its ads products and DSP to audit by Media Rating Council

Amazon is preparing to open up its advertising products for an audit by the Media Rating Council, as part of the 60-year-old rating service's accreditation process, after agreeing to do so over a year ago. The MRC expects the audit to kick off in a matter of weeks. Read more below.

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• The merger of AT&T’s media arm with the parent of Food Network and HGTV will likely not only help the combined company to contend with Netflix for streaming subscribers but also with Amazon and Roku for streaming ad dollars.
• In less than a year of partnership, BDG is trying to rejuvenate the once bleeding legacy fashion magazine by investing in branded content and digital expansion.
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