'I am not the head of diversity': Looking back at ’20 and into ’21, R/GA's Jai Tedeschi discusses operationalizing DE&I initiatives

R/GA’s vp and global executive director of culture and operations is embedding the DE&I challenge in how the agency functions day to day.
May 25, 2021

It’s been a year since George Floyd was murdered and brands made swift promises to commit to DE&I initiatives amid the summer of social unrest that followed. Global agency R/GA launched an effort called Make Change to keep them honest about their efforts. We talked to Jai Tedeschi, vp and global executive director of culture and operations, who is overseeing the mission. “I am not the head of diversity. That’s the job of everyone,” she said. Read more below.

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R/GA’s vp and global executive director of culture and operations is embedding the DE&I challenge in how the agency functions day to day.

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Marketers are shifting creative messaging now to lean into and celebrate the return of some sense of normalcy this summer.

CMOs are looking beyond solely the big industry players, expanding their marketing tech partnerships for a competitive edge.

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Paid leave for new parents is a sticky issue among corporations, which have varying policies on how long, and who can take advantage of this benefit.

The exit of third-party cookies and other flawed identifiers is the rallying cry for publishers to take control of their destiny. Here’s how they’re going about it.

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In 2020, Klarna increased its advertising budget with a particular focus on more social media, publisher partnership and celebrity influencer campaigns.

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As vaccinations become more widespread and business plan IRL returns, some fashion brands have made the decision to reinvest in office space.

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Digiday caught up with Simon Fenwick, evp of talent, equity and inclusion at the 4A’s to get a sense of how the organization has been working to improve diversity equity and inclusion within its organization as well as within agencies over the last year.

In 2020, Klarna increased its advertising budget with a particular focus on more social media, publisher partnership and celebrity influencer campaigns.
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