Here’s how to start living your Rich Life

Reader,

Yesterday, I asked you to tell me what a Rich Life is for you. I got some great replies. Here are a few others I’ve gotten recently:

Whenever I ask people what their Rich Life is, I usually get one of three answers: 

1. A million dollars 
2. To pay off debt
3. Freedom — I want to do what I want, when I want

So I ask a couple additional questions.

Question #1: “What do you LOVE spending money on?”

You already know the answer — it’s the one that instantly comes to mind for you. Don’t overthink it! 

We all intuitively have something we LOVE spending money on. Not “like,” but LOVE.

Mine is convenience — I LOVE waking up and knowing my apartment is clean, my food is ready for tomorrow, and my calendar is perfectly organized. I could go blind and I would know exactly where my salt is. 

I know. I sound like a serial killer. But it’s what I love.

OK, what do you LOVE spending money on? 

Pause and answer this in your head now…

Here are some of my favorite answers when I asked this on Twitter:

“We recently went on safari in Zimbabwe...I will never forget the experience we had.”

“Traveling, books, & food/coffee with my beloved and friends”

“Our dogs. My wife and I love spoiling them and giving them a good life.”

BTW, the 3 most common answers are, in order:

• Eating out
• Travel
• Health/wellness

There are others like convenience, relationships, experience, and on and on. 

But don’t worry about other people. What’s yours?

And now the bigger question:

Question #2: “What if you could QUADRUPLE your spending on that?”

OK, here's where the magic happens. So many people are stuck in the day to day that they’re always playing DEFENSE, not OFFENSE. They can’t conceive of spending more because they’ve only been taught to spend less. They can't think about more tomorrow because they can't see past today.

You know how I say “spend extravagantly on the things you love, as long as you cut costs mercilessly on the things you don’t”? Have you ever wondered what “extravagantly” really means?

Ask yourself: What if you quadrupled your spending on the things you love. What would it look like? What would it feel like? 

This is why I call this concept Money Dials. Each of us has something we love spending on — something we can “turn the dial” up on, all the way to 10.

When I ask people this question, you can actually see their jaws drop because they’ve never thought about spending more on the things they love.

Here’s one of my favorite memories of asking this question, from a talk I was giving in LA:

Young woman: “I LOVE buying clothes. I love getting the boxes, I love opening them, I even love returning clothes that don’t fit.”

Me: “I love it!” (Entire crowd is loving her energy.) “Where do you shop?”

Young woman: “Topshop.” 

Me: "OK, awesome. Now, what if you could quadruple your spending? What would that look like? What would it feel like?”

Young woman: [Silence for 5 full seconds.] “I’d have TONS OF BOXES EVERYWHERE!!!”

The entire crowd cracked up.

Me: “Where would you shop?”

Young woman (confused): “Topshop.”

Do you see what her answer reveals?

Most people limit themselves to thinking linearly. If they love eating out, they say, “I’d eat out four times a week.”

This young woman thought she would shop at the same store — just buy more.

They never realize that as you turn the dial up, you can spend more in ways that completely change your experience.

I challenged her. Would you really still shop at the same store? What about a different store? A different style? Hell, if you really turned your Money Dial all the way up, you could fly to Italy, visit the factory of your favorite Italian brand, and have something custom created for you.

Her eyes lit up.

A guy in DC who loved eating out said “I’d eat out 4x/week” (more linear thinking). I pushed him, too. He got quiet, then admitted he has a list of Michelin-starred restaurants he’d love to work his way down.

I asked him, “Who would you take with you?”

“My family,” he said. 

Why? 

“Because they’ve never been able to afford to eat at places like that.”

Now THAT’S a Rich Life. 

But defining a Rich Life is only the first step. The most important step is to start making changes so that you can get to your Rich Life. 

When I started to define my Rich Life many years ago, I wasn’t sure how to get there. 

So I began studying people who were living Rich Lives: best-selling authors, CEOs, celebrities, top entertainers, championship athletes, world-class negotiators, and more top-tier pros.

You ever meet one of these people? They have TONS of responsibilities, but when you ask them, "How do you manage it all?" they just shrug. "Ah, you just take it day by day, I guess."

What the hell does that mean? I wanted to go deeper. If I could drink what they were drinking, feel how they felt, maybe I could understand some of the magic of top performers.

And what I discovered surprised me.

I had a lot of assumptions about being "successful" … and at least half of them were TOTALLY WRONG.

But I also realized that top performers follow patterns. Sometimes, they're not even aware of the patterns themselves. But they follow them nonetheless. And from talking to top performer after top performer, I started to see these patterns.

After I identified hundreds of rules, guidelines, and mental frameworks, I tested each one exhaustively. I invented my own and tested them, too.

Slowly, painstakingly, I culled the list down into a short list of essential mental frameworks.

I call these "Success Triggers" because the concepts are so powerful, so striking, that once you hear them, they trigger a change in the entire way you approach challenges … for LIFE.

I started to see that these Success Triggers were the key to living a Rich Life. And I want to share them with you.

I took my exhaustive list of Success Triggers — the mental frameworks you can use to change your thinking — and gathered them into ready-to-use modules.

These frameworks will help you go from negative thinking to positive thinking … from scarcity to abundance … from low confidence to supreme confidence.

I identified 30 of these success triggers, and I share them with you in my Success Triggers course. 

Here’s what I cover:

• Your psychology — Make a personal change, stop beating yourself up, uncover invisible scripts that are holding you back, develop self-confidence, and more.
• Your career — Unlock hidden opportunities, learn new skills faster, get a raise or close a deal, shape people’s perceptions of you, and more.
• Your systems — Find the best approach to anything, use quick wins, know when to act or quit, know which books to read, and more.
• Your roadmap — Take intelligent risks, what to do when you fail, achieve mastery without shortcuts, leverage the world’s most powerful force to make success easy (no, not love), and more.
• Your Rich Life — Have work-life balance, what to do when you’re anxious, consistently have more, eliminate guilt, and more.

Just ONE of these could radically change the way you look at the world. In this course, you’ll get 30 of my very best Success Triggers.

Whatever your Rich Life is — whether it's approaching a romantic partner, applying for an opportunity that's "just above" your normal role, or learning how to shrug off negative critics — even one of these Success Triggers could change your life.

But together, these Success Triggers represent some of the most powerful "inner material" I've ever developed.

Tactics help. Systems scale. But ultimately, improving your mental frameworks and inner fortitude dwarfs everything.

Join Success Triggers and get instant access to these 30 powerful mental frameworks.

P.S. Tomorrow I’m going to give you a sneak peek into the course. I’ll show you the universe’s most powerful force … and the secret weapon of the most successful people I know.