Raising $300k to build a marketplace with no clear revenue model

+ 350 startup pitch decks.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎉 Hey Failories! It's Nico here.

This week, we launched a collection of 350 pitch decks, published two new interviews (with a failed and a successful startup founder), and curated some resources for entrepreneurs. Let's start!

news & interviews 📢

💰 +350 startup pitch decks. During the last months, we've been collecting hundreds of startup pitch decks in an Airtable. Today, we're finally making them public on Failory. Here's the link.

There's a lot to be learned from these startup's fundraising efforts. Some of them are, nowadays, unicorns; some others have shut down. But all of their pitch decks have clever copywriting strategies, design hacks, and data presentation techniques that can be stolen and applied on your business.

💀 Raising $300k for a marketplace with no clear revenue model. Matthew was the brain behind Adproval, a marketplace that allowed bloggers to monetize their websites and content. This was in 2011, when the term "influencer" didn't even exist yet.

He raised around $300k in funds and grew the business to only $200/mo. Consulting proved to be a better monetization strategy, as it brought them $200k, but it was not enough to justify keep running the business so they eventually decided to shut it down. Here's their failure story.

 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎨 Building a design agency from scratch to 7 figures. This is the case study of Flexy, a UX/UI agency co-founded by Garik that is currently aiming to achieve $2M ARR within its second year of operations.

They've mainly grown through organic acquisition channels, such as Dribbble, Clutch and cold outreach. Here's their growth journey.

👻 Google Cemetery, in case you missed it. Last week we launched Failory's Google Cemetery, a page in which we list all of Google's dead products and analyze why have they failed. Here's the link in case you missed it.

what I'm reading 👀

12 levers to achieve course-market fit. A huge guide on how to make better decisions related to your course pricing, length, student count, etc.

The Cooperation Economy. A few weeks ago I shared an article that talked about the "Great Online Game". This one is about the winning strategy on this online game, which is Cooperation.

Deep-dive into Klarna, the highest-valued private fintech company in Europe ($31B).

--

That's all! I hope you've enjoyed this week's interviews and resources.

Let me know if there's anything I can help you with.

--

Refer 3 friends to Failory's newsletter and you'll get access to our premium monthly emails, in which we deeply analyze one startup failure.

Refer 8 and I'll give you a free copy of our Product-Market Fit eBook.

Refer 15 and you'll get access to our monthly giveaways of startup resources.

Right now you have 0 referrals.

You can share the newsletter on Twitter, LinkedIn or via Email.

Or copy and paste your referral link yourself: https://sparklp.co/257297dc

Older messages

Google Cemetery: Learn from Google's +100 biggest failures

Thursday, June 3, 2021

+ interviews with a failed and a successful startup founder. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

From a Failing Referral SaaS to $25k MRR Fully Bootstrapped

Thursday, May 27, 2021

GrowSurf's story + the launch of my new startup, Scouth. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💰 Growing a luggage storage startup to $15k/mo

Thursday, May 20, 2021

Bounce's pivoting and growth story. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💀 Raised €250k but failed to find PMF

Friday, May 14, 2021

The failure story of HelloTyro, which went from raising €250k to bankruptcy. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🚀 Scaling an AI Writing SaaS to $90k MRR in 8 Months

Thursday, May 6, 2021

The failure story of Pactero, which aimed to simplify managing ISAs. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Sunday Coffee ☕️ #0053

Sunday, June 20, 2021

☀️ Good morning Often times you'd remember something you once thought was true, only to realize that you didn't know well enough. When that happens, you can either update your thinking or

Your weekly ideas from 💡 IdeasAI

Sunday, June 20, 2021

Here's your weekly ideas generated by GPT-3 from 💡 IdeasAI: Sponsor: Hiring remotely? Post a job to 1000000+ remote workers 1. A “personal finance tool” for people with less than $50000 to help

explaining startup failure

Saturday, June 19, 2021

$1B+ pitch decks. #creatoreconomy. In-store tech market map. VIEW IN BROWSER CBINSIGHTS June 19, 2021 Hi there, What's next for retail tech? Join us for our webinar on Wednesday (June 23) to find

Initiator Creator - Issue 64

Saturday, June 19, 2021

Initiator Creator - Issue #64 ​By Saurabh Y. // 19 June 2021 ​ Developer ​ ​The most copied StackOverflow snippet of all time is flawed! - Programming Guide In a recent study titled Usage and

🔥 Tally, OpenDialog, Chargg, Wrk

Saturday, June 19, 2021

Today's Trending Products and startups. 181304448-181304539.png?w=600&h=315&fit=crop Tally Create forms for all purposes in seconds. Without knowing how to code, and for free! View

Codewell, Tinyschool, Ripplr, RosterBuddy, and PaperPanda

Saturday, June 19, 2021

Improve your HTML and CSS skills by practicing real design templates BetaList BetaList Daily Codewell Improve your HTML and CSS skills by practicing real design templates Tinyschool Become a better

Today's Digest: How to Play PS5 Games on PS4?

Saturday, June 19, 2021

Your Indie Hackers community digest for June 19th ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

$0-10K in 6 DAYS: Axcess’ Jennifer Abernathy

Saturday, June 19, 2021

Free Training Magazine PODCAST Articles Hey , What's the fastest way to find your business idea? Simple: Identify, and solve a known problem. Just ask Jennifer Abernathy, whose light-bulb moment

What's 🔥 in Enterprise IT/VC #242

Saturday, June 19, 2021

Impacts of IRL on fundraising 💰... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: US states court crypto investors

Saturday, June 19, 2021

Also: Millennials are spending a ton on baby products. Here's what that means for you. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌