Is non-intrusive advertising too good to be true?

Twitter Research

Nearly 1 in 3 consumers spend five hours or more on social media every day.

That's almost a third of the time the average human spends awake. Social media usage has been steadily increasing for years, and advertisers have adapted their marketing strategies to connect with consumers on their favorite platforms.

Social media platforms have also adapted. In-feed advertising has contributed to a more seamless social media experience—consumers can view ads as they scroll, minimizing disruptions to their content consumption.

Known for keeping its users up to date on trending topics, Twitter delivers an in-feed advertising experience stitched directly into its evolving newsfeed. So, are consumers engaged by in-feed ads?

IAS asked consumers how they feel about in-feed advertising and their likelihood to engage with brands on Twitter and beyond.
Twitter Research
Download the full research

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments. IAS’s mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. IAS is part of the Vista Equity Partners portfolio of companies. For more information, visit integralads.com

Integral Ad Science

Want to reach 100,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037

Older messages

Get the lowdown on Gen Z pent-up demand spending

Thursday, June 10, 2021

Explore the COVID-19 induced challenges that students are still facing. Here's all the insights you need to understand students' post-COVID pent-up demand - and prepare for their revenge

Heineken USA Enables DTC with BlueConic

Wednesday, June 9, 2021

Learn how the team overcame multiple third-party data challenges and built a first-party data strategy to launch DTC for the first time. Enable Better DTC Relationships The shift to first-party data

June 9 - Target, Walmart to rival Prime Day again | Purple hires new CMO

Wednesday, June 9, 2021

Target, Walmart announce overlapping sales events to rival Amazon; Grove Collaborative taps former Amazon exec as new chief marketer; Walmart, Amazon simultaneously add prescription discounts to

June 9 - How Instagram's Algorithm Really Works | Snapchat Launches New Holiday Season Guide and Resource Hub

Wednesday, June 9, 2021

LinkedIn Provides New Insights Into the Most In-Demand Marketing Skills [Infographic]; Instagram Announces Affiliate Program, New Stars Options To Help Provide Revenue Options for Creators; Pinterest

June 8 - Twitter's 'Super Follow' Program Explained | Facebook Delays Taking a Cut from Paid Events, Criticizes Apple's Fees

Tuesday, June 8, 2021

YouTube Announces Expansion of Shorts to More Regions, Continues To Add More Music Options; Pinterest Expands Shopping Features Into More Regions, Adds New Product Display Options; TikTok Continues To

You Might Also Like

Highlights From The Comments On "The Origin Of Woke"

Tuesday, May 7, 2024

... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Google, Meta, Spotify break Apple's device fingerprinting rules – new claim [Tue May 7 2024]

Tuesday, May 7, 2024

Hi The Register Subscriber | Log in The Register {* Daily Headlines *} 7 May 2024 phone Google, Meta, Spotify break Apple's device fingerprinting rules – new claim And the iOS titan doesn't

Quick Favor

Tuesday, May 7, 2024

Enter a chance to win $250! ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

Ask the Strategist: Non-Office-Chair Office Chairs

Tuesday, May 7, 2024

Your shopping conundrums, answered. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate commission. Our editors

Ceasefire and brimstone

Tuesday, May 7, 2024

A Gaza ceasefire failed to materialize as talks continue to avert a potentially devastating assault on the city of Rafah by Israeli forces. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Welcome to The Flyover

Monday, May 6, 2024

Thanks for joining The Flyover! ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏

Inside the Columbia University Protests Over Israel and Gaza

Monday, May 6, 2024

Columns and commentary on news, politics, business, and technology from the Intelligencer team. Intelligencer the takeover Inside the Columbia University Protests Over Israel and Gaza A report by the

Docusign to acquire Lexion for $165M in exit for Seattle-based AI contract management company

Monday, May 6, 2024

Breaking News from GeekWire GeekWire.com | View in browser BREAKING NEWS Docusign on Monday announced an agreement to acquire Lexion for $165 million. The deal looks to be a successful exit for Lexion,

Drinking glasses we love

Monday, May 6, 2024

Cheers ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Tuesday Briefing: Israel orders Rafah evacuations

Monday, May 6, 2024

Also, Russia plans for nuclear drills. View in browser|nytimes.com Ad Morning Briefing: Asia Pacific Edition May 7, 2024 Author Headshot By Amelia Nierenberg Good morning. We're covering an Israeli