1. Home
  2. Discover
  3. News
  4. Social Media Today

Is non-intrusive advertising too good to be true?

Twitter Research

Nearly 1 in 3 consumers spend five hours or more on social media every day.
That's almost a third of the time the average human spends awake. Social media usage has been steadily increasing for years, and advertisers have adapted their marketing strategies to connect with consumers on their favorite platforms.
Social media platforms have also adapted. In-feed advertising has contributed to a more seamless social media experience—consumers can view ads as they scroll, minimizing disruptions to their content consumption.
Known for keeping its users up to date on trending topics, Twitter delivers an in-feed advertising experience stitched directly into its evolving newsfeed. So, are consumers engaged by in-feed ads?
IAS asked consumers how they feel about in-feed advertising and their likelihood to engage with brands on Twitter and beyond.
Twitter Research
Download the full research

About Integral Ad Science

Integral Ad Science (IAS) is a global leader in digital ad verification, ensuring that ads are viewable by real people in safe and suitable environments. IAS’s mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. IAS is part of the Vista Equity Partners portfolio of companies. For more information, visit integralads.com
Integral Ad Science

Want to reach 100,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037

Older messages

Get the lowdown on Gen Z pent-up demand spending

Thursday, June 10, 2021

Explore the COVID-19 induced challenges that students are still facing. Here's all the insights you need to understand students' post-COVID pent-up demand - and prepare for their revenge

Heineken USA Enables DTC with BlueConic

Wednesday, June 9, 2021

Learn how the team overcame multiple third-party data challenges and built a first-party data strategy to launch DTC for the first time. Enable Better DTC Relationships The shift to first-party data

June 9 - Target, Walmart to rival Prime Day again | Purple hires new CMO

Wednesday, June 9, 2021

Target, Walmart announce overlapping sales events to rival Amazon; Grove Collaborative taps former Amazon exec as new chief marketer; Walmart, Amazon simultaneously add prescription discounts to

June 9 - How Instagram's Algorithm Really Works | Snapchat Launches New Holiday Season Guide and Resource Hub

Wednesday, June 9, 2021

LinkedIn Provides New Insights Into the Most In-Demand Marketing Skills [Infographic]; Instagram Announces Affiliate Program, New Stars Options To Help Provide Revenue Options for Creators; Pinterest

June 8 - Twitter's 'Super Follow' Program Explained | Facebook Delays Taking a Cut from Paid Events, Criticizes Apple's Fees

Tuesday, June 8, 2021

YouTube Announces Expansion of Shorts to More Regions, Continues To Add More Music Options; Pinterest Expands Shopping Features Into More Regions, Adds New Product Display Options; TikTok Continues To

You Might Also Like

All about Elon

Thursday, March 6, 2025

Plus: A vaping kingpin, trans soldiers, and trade war fallout. View this email in your browser March 6, 2025 Elon Musk in a black suit jacket, t-shirt reading ''I'm not procrastinating, I

Trump allies deploy “book-banning pastor” to school districts across the country

Thursday, March 6, 2025

In a January 24 press release from the Department of Education, the Trump administration declared that book-banning was a “hoax.” ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Supreme Court Ruling, Lunar Photos, and Tree Falls in Brooklyn

Thursday, March 6, 2025

The Supreme Court ordered the White House to unfreeze $2 billion in payments to foreign aid organizations for work already performed. ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌

Numlock News: March 6, 2025 • Voyager, Charizard, Chumbawumba

Thursday, March 6, 2025

By Walt Hickey ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

☕ A break for cars

Thursday, March 6, 2025

Trump delays auto tariffs... March 06, 2025 View Online | Sign Up | Shop Morning Brew Presented By Boxabl Good morning. For the first time ever, the World Cup is getting a halftime show. Yesterday,

China's Silk Typhoon, tied to US Treasury break-in, now hammers IT and govt targets [Thu Mar 6 2025]

Thursday, March 6, 2025

Hi The Register Subscriber | Log in The Register Daily Headlines 6 March 2025 ab hurricane typhoon China's Silk Typhoon, tied to US Treasury break-in, now hammers IT and govt targets They're

On My Mind: Diptyque Dupes and My Zara Home Wish List

Thursday, March 6, 2025

Plus: 50 percent off our favorite cooling memory-foam pillow. The Strategist Every product is independently selected by editors. If you buy something through our links, New York may earn an affiliate

Why a successful food creator quit her popular YouTube channel

Thursday, March 6, 2025

PLUS: Why don't more publishers offer ad-free content to paid subscribers? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Open Thread 371.5

Wednesday, March 5, 2025

... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

What A Day: Chainsaw & Order

Wednesday, March 5, 2025

The Supreme Court slapped down Trump's attempt to cancel $2 billion in foreign aid contracts. Will he listen? ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏