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Product Habits - Marie’s AMA was 🔥

The most upvoted question was from Walter Chen, a founder of Sacra:

“one problem i encounter is getting really excited about an idea, then getting down half way through building it, then getting excited on launch, then getting down on it when it doesn't have amazing product-market fit and deciding to pivot. then repeat!

how do you stay focused on learning and building each iteration on what you learned from the last?”

And Marie didn’t hold back. Her answer was better than any answer I could have given. Here’s a snippet of it:

“Our path went like this… dogo (pitch deck software) ---> Draftsend (PDFs with audio) ----> FYI (document search) ----> Nira (document access control for IT).

For the first two of those ideas our excitement fell off a cliff as soon as we launched. I attribute the drop in excitement for us to a lack of understanding of the customer. With those first two products, my co-founder and I did minimal customer research. We really didn’t deeply understand their problems and existing solutions to the problems. We were shooting in the dark a bit. And so once we launched, there was nothing solid supporting the products. We could have made them work with a bunch of effort and time, but the foundation of customer needs was missing, which meant the products were doomed.

FYI and Nira were totally different.”

Check out the entire AMA on Product Hunt, it’s gold.

Hiten











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Older messages

How people discover new products

Monday, June 14, 2021

Beyond obvious ways to grow, like social media ads and SEO, here's what you should be doing to build product awareness. Hiten's Pick Lessons Learned Working With Zuckerberg for 13 Years Dan

Ask my co-founder anything

Wednesday, June 9, 2021

Marie is doing an AMA on Product Hunt and will be answering your questions tomorrow... Marie is doing an AMA on Product Hunt and will be answering your questions tomorrow. Ask Marie anything. Seriously

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Tuesday, June 8, 2021

Because you've been on the journey with us, I wanted to share all the details about my new product with you first... Our new website is live! FYI is now Nira. Because you've been on the journey

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We can learn a lot from this 2007 email exchange between Steve Jobs and Apple's former SVP of Software Engineering Bertrand Serlet. Hiten's Pick This One Email Explains Apple An October 2007

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I've successfully pivoted my businesses in the past and every single time it's a new adventure. This time with FYI it wasn't any different. Pivots... Pivots are a topic that keeps coming up

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