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As ATT hits critical mass, media spending see-saw from iOS to Android continues

iOS versions (14.5.1, 14.6, and 14.7) that featured the App Tracking Transparency privacy safeguard are reaching critical mass.
June 24, 2021

Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending. The reason: iOS versions (14.5.1, 14.6, and 14.7) that featured the App Tracking Transparency privacy safeguard are reaching critical mass. Read more below.

  • iOS versions (14.5.1, 14.6, and 14.7) that featured the App Tracking Transparency privacy safeguard are reaching critical mass.
  • In this week's Digiday+ Media Briefing, publishing reporter Sara Guaglione covers how sports publishers have had to adapt their coverage plans and ad sales strategies for this year's Olympics.
  • Athletes have become more marketable than the teams and competitions they represent and ownership is the new priority and that’s driving partnerships with the best entrepreneurs and investment professionals to create businesses where they have large percentage ownership stakes.
  • Like many dads before the pandemic, PepsiCo's chief talent officer barely saw his kids in the week. Now, with its new flexible model, he can be just as productive at work but spend valuable time with his family.
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Ivy Liu
iOS versions (14.5.1, 14.6, and 14.7) that featured the App Tracking Transparency privacy safeguard are reaching critical mass.

howdy!
In this week’s Media Briefing, publishing reporter Sara Guaglione covers how sports publishers have had to adapt their coverage plans and ad sales strategies for this year’s Olympics.

New research shows nearly 60% of surveyed audiences prefer their ads to align with their content contextually, and advertisers are benefiting from the match.

Advertisement

howdy!
Athletes have become more marketable than the teams and competitions they represent and ownership is the new priority and that’s driving partnerships with the best entrepreneurs and investment professionals to create businesses where they have large percentage ownership stakes.

E-commerce brands are integrating social media tools that will help them adapt to customer shopping needs and behaviors across the holiday season in 2021.

howdy!
Like many dads before the pandemic, PepsiCo’s chief talent officer barely saw his kids in the week. Now, with its new flexible model he can be just as productive at work but spend valuable time with his family.

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There’s no silver-bullet approach to the privacy-first future – marketers will need to establish a well-rounded strategy using both probabilistic and deterministic data approaches to gain a competitive advantage.

howdy!
Horizon’s new Human Intelligence unit will dig deep into the behavioral aspects of peoples’ decision-making processes.

howdy!
The MRC denied accreditation for Pinterest’s self-provided video metrics because the platform’s counting method did not meet industry standard minimum requirements.

All Latest Stories

Tech giants and government regulators are cracking down on digital tracking, and the ad industry has failed to convince people of tracking's trade-offs, IPG's data and technology officer said in the latest episode of the Digiday Podcast.
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