As ATT hits critical mass, media spending see-saw from iOS to Android continues

Apple’s crackdown on in-app tracking is starting to have a more pronounced effect on media spending. The reason: iOS versions (14.5.1, 14.6, and 14.7) that featured the App Tracking Transparency privacy safeguard are reaching critical mass. Read more below.

• iOS versions (14.5.1, 14.6, and 14.7) that featured the App Tracking Transparency privacy safeguard are reaching critical mass.
• In this week's Digiday+ Media Briefing, publishing reporter Sara Guaglione covers how sports publishers have had to adapt their coverage plans and ad sales strategies for this year's Olympics.
• Athletes have become more marketable than the teams and competitions they represent and ownership is the new priority and that’s driving partnerships with the best entrepreneurs and investment professionals to create businesses where they have large percentage ownership stakes.
• Like many dads before the pandemic, PepsiCo's chief talent officer barely saw his kids in the week. Now, with its new flexible model, he can be just as productive at work but spend valuable time with his family.