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🎓 Which review you should show first

Saturday, July 10, 2021

Sales were up to 84% higher on a UK retailer's website when the first review showed had five stars (vs one star), independent of the product's average rating. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 How to boost revenue with free samples

Saturday, July 10, 2021

High-quality free samples boost demand and allow you to increase prices and revenue (by 7.7% in this analysis). Make sure to limit their usage, or their effect backfires. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 Sales activity incentives

Saturday, July 10, 2021

Giving sales team incentives based on activity targets (eg calls made, demos given) - and not only commissions on sales results - boosted sales by 6-9%. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🎓 The rule of three in persuasion

Saturday, July 10, 2021

To be most persuasive, use 3 positive claims at once in your message (eg ad, presentation). They are sufficient to show a pattern, but not enough to make people skeptical. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Aug. 5 - Stitch Fix scaling video styling | The Container Store lands Q1 profit

Thursday, August 5, 2021

The Container Store notches its first Q1 profit in more than a decade; Wayfair revenue drops more than 10% as category demand wanes; SKU'd: How jeans are staging a comeback; Brandless raises $118M

🥇 The content site gold rush

Thursday, August 5, 2021

​ ​ ​ how to get ready for the upcoming content site rush, the #1 thing you should do when starting up, ask these 4 questions before buying a business, a cybersquatting lawsuit, and making your first

How prevalent is ad fraud in your industry?

Thursday, August 5, 2021

Report: The state of global ad quality and industry benchmarks in 2021 Now more than ever, global advertisers demand greater clarity and confidence in their digital investments. DoubleVerify's 2021

How to Create and Sell Over $2M of Your Online Course (with the Skills and Knowledge You Already Have)

Thursday, August 5, 2021

Plus: How to validate your e-commerce products on a budget AND Streamline Art is hiring! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A swift rebound for private debt

Thursday, August 5, 2021

FullStory rides Atlanta's unicorn wave; Pico to merge with Betsy Cohen-backed SPAC; Sonoma Bio picks up $265M; Chronus brings in $78M Read online | Don't want to receive these emails? Manage

Aug. 5 - McDonald's links with esports giant FaZe Clan | KFC opens themed hotel

Thursday, August 5, 2021

KFC lets guests 'chick-in' to themed London hotel; Marketers remain committed to NFTs through buzzy tech's booms and busts; Instacart hires ex-Facebook ad chief as new president; Why Molson

The Infrastructure Bill, Bitcoin and Crypto

Thursday, August 5, 2021

Listen now (2 min) | To investors, The infrastructure bill that is currently making its way through the government has a lot of crazy things in it. This isn't exclusive to this specific piece of

Chipping away at Amazon’s dominance [Crew Review]

Thursday, August 5, 2021

On multiple fronts Amazon's Drone Delivery Dream Crashes Remember Amazon Prime Air? Neither do we, but it is the spearhead of Amazon's global drone delivery efforts—or at least it was. Source:

The Latest From SaaStr: Two Great SaaStr Sessions with HubSpot’s new CEO, Yamini Rangan

Thursday, August 5, 2021

To view this email as a web page, click here Two Great SaaStr Sessions with HubSpot's new CEO, Yamini Rangan By Jason Lemkin · Thursday, August 5, 2021 Yamini Rangan is HubSpot's new CEO, as

8 Facebook Groups to Inspire Your Community Marketing

Thursday, August 5, 2021

Here are some examples of Facebook Groups that are crushing it to help inspire your future Facebook marketing strategy. HubSpot Marketing Blog Aug 5, 2021 best_facebook_groups_examples 8 of The Best