Thomas from Ariyh

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Messages

6/21/2022
6 : 34

🎓 Ask “How many?” not “Want one”?

Conversions increased 14% and total sales 28% when call-to-action (CTA) buttons directly made people decide about quantity (eg “Buy 1” vs “Buy 2” vs “Buy 3”). ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/14/2022
6 : 34

🎓 How email coupons drive sales

In a series of 70 experiments, 90% of the sales increase was because email coupons worked as effective ads and people bought other products, not because they used the special discount. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/7/2022
6 : 34

🎓 When to use slow vs fast ads

Ad speed influences which type of message works best. Slow ads work best to communicate benefits and quality. Fast ads are best for features and prices. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
5/31/2022
6 : 34

🎓 Use cold colors in B2B, warm colors in B2C

B2B social media images attract more positive engagement when they use cold, dark colors because they signal competence. Warm colors trigger emotions so they work better in B2C. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
5/24/2022
6 : 34

🎓 Clever humor boosts your brand

Clever and witty humor increases feelings of brand warmth and competence, and makes people more likely to engage with you. Generic humor doesn't work. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
5/17/2022
6 : 34

🎓 When 1¢ sells more than free

Promotions that offer an extra upgrade (eg a bigger size, an additional product) sell more if people need to pay a small amount for the upgrade (eg 1¢), instead of getting it for free. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
5/10/2022
6 : 34

🎓 Paid subscriptions increase sales of your other products

A paid subscription that gives special benefits to members (eg Amazon Prime's free shipping) increased spending at a retailer by more than 3x. Two-thirds of the boost was psychologically-driven. ‌
5/3/2022
6 : 34

🎓 Cats and dogs increase sales

Dogs make people more attracted to products focused on gains (eg fun experiences, risky gambles, meeting new people). Cats increase sales of products that avoid losses (eg safety, health). ‌ ‌ ‌ ‌ ‌ ‌
4/26/2022
7 : 4

🎓 People watch high energy ads more

An analysis of views of 27000 TV ads from 3200 brands found a strong correlation between ad energy and the probability of viewing it. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
4/19/2022
12 : 44

🎓 Reply to all reviews

When hotels started to consistently respond to reviews on TripAdvisor, they received 12% more reviews and their star ratings increased 0.12. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
4/12/2022
6 : 34

🎓 Privacy guarantees reduce sales

Privacy policy notices hurt trust - instead of increasing it - when they are excessively formal and legal-sounding. Lower trust reduces sales. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
4/5/2022
7 : 34

🎓 Ariyh’s Pricing Playbook 📘 (+ When to use 0.99 prices)

It's the day! Ariyh's Science-based Playbook of Pricing & Promotions is here. Today's insight is a special extract from the Playbook: When to use just-below pricing ($.99 endings). ‌ ‌
3/29/2022
6 : 34

🎓 Unintentional offers are more attractive

People are more attracted to offers that seem to be given to them by mistake. Business news fans were 149% more likely to take an offer for The Economist if it wasn't meant for them. ‌ ‌ ‌ ‌ ‌ ‌ ‌
3/22/2022
7 : 34

🎓 The virtual touch effect

Show a hand touching your product from the viewer's point of view (eg photo of a hand holding a coffee, or a VR 'hand' interacting with a phone). Product attitudes and sales will increase.
3/15/2022
7 : 34

🎓 Clickbait doesn’t work

People feel manipulated by clickbait headlines, so they like the content less and are 31.2% - 48% less likely to share it. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
3/8/2022
7 : 34

🎓 4.3 stars sells more than 4.9 stars

Extremely high average product ratings, between 4.5 and 5 stars, make people skeptical and generate lower sales than ratings between 4 and 4.5 stars. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
3/1/2022
7 : 34

🎓 $2,111 is better than $1,999 (+ Pricing Playbook 📘)

For prices with 4 figures or more, in any currency, repeat the last 3 digits and use a low number (eg $4111, not $3888). The price will feel more discounted. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
2/22/2022
7 : 34

🎓 Perform 30%-100% better by A/B testing

Startups that continuously A/B test online receive 10% more web page visits in the first months. The boost compounds to a higher performance of 30% to 100% after a year ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
2/15/2022
7 : 34

🎓 The science of when to post

Post 'virtue' content (eg educational) on social media in the morning for higher engagement. Post 'vice' content (eg entertainment, memes, shopping) towards the evening. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
2/8/2022
7 : 34

🎓 When $20 is better than $19.99

Rounded prices (eg $200) are better for hedonic products (eg decorative candle), non-rounded prices (eg $217) are better for utilitarian products (eg insect-repellent candle) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌