Messages
11/1/2022
6 : 44
🎓 [Important] I need your help
To make sure Ariyh's next insight doesn't get lost in your spam
10/25/2022
6 : 34
🎓 Make people want to ‘grab’ your product
Strategically position graspable objects in your creatives. People will feel a sense of ownership of your product, and will be more likely to buy it.
10/18/2022
6 : 34
🎓 Use ‘you’ in your copy to boost results
Second person pronouns (eg you, your, you'll) make readers feel more involved. People will be more likely to engage with you and feel more positive towards your brand.
10/11/2022
6 : 34
🎓 The optimal free trial length
In a large-scale experiment, 7-day long free trials (vs 30 days) led to 5.6% higher conversions, 6.4% better retention, and 7.9% higher revenue.
10/4/2022
6 : 34
🎓 Metaphors make your ads more memorable
Metaphors make people process ads more deeply - and made them 24% more likely to remember ads one week later. Use metaphors related to your brand.
9/27/2022
6 : 34
🎓 How to nudge freemium users to buy
Boost conversions to your paid product 16.2% to 22.6% by strategically introducing an alternative paid option.
9/20/2022
6 : 34
🎓 Reverse how you frame your promotions
Describe the restriction first (spend £100) and then the offer (get $20 off). The promotion will feel like a reward rather than a restriction, and sell better.
9/13/2022
6 : 34
🎓 Say “Gift” not “Donate” to increase donations
Asking people to “Gift” rather than “Donate” to charities increased the chances they did by up to 68.8% and increased the amount given by between 22.9% and 94%.
9/6/2022
6 : 34
🎓 Handwritten thank you notes increase sales
Photocopies work just as well as originals. In experiments, they increased future customers spending 2x. They must be handwritten.
8/30/2022
6 : 34
🎓 Don’t sound weak. Use negations
Negations (eg no, don't, never) make you sound more powerful and increase how much people want to engage with (+17.6%) and recommend you (+17.8%)
8/23/2022
6 : 34
🎓 Ariyh turns 2 - The top 5 insights of the year
Space out your products; Praise your competitors; Reply to all reviews; Use quantity-focused CTAs; Show a hand touching your product. The top 5 insights to celebrate two years of Ariyh.
8/16/2022
6 : 34
🎓 Give tours of your company
In experiments, people were up to 85% more likely to recommend and 32% more likely to buy a company's products after a tour. Tours must be educational and enjoyable.
8/9/2022
6 : 34
🎓 How to maximize your influencer campaigns
Choose influencers that post original content with average frequency. Brief them to not be overly positive in their posts, clearly mention your product, and link to it.
8/2/2022
6 : 34
🎓 Don’t use money for referral rewards
Money rewards hurt the social motivation of recommending a product, unless they're for a strong brand. Non money rewards (eg a small gift) give better results for all brands.
7/26/2022
6 : 34
🎓 When to use horizontal vs vertical product layouts
Horizontal product displays on websites make people choose higher quality, more expensive products. Vertical displays encourage choice of cheaper options.
7/19/2022
6 : 34
🎓 Why you should differentiate your startup
Highly differentiated startups raise 117% more early-stage funding and are more likely to succeed in the long-term, although they take more time to take off.
7/12/2022
6 : 34
🎓 The effect of [first name] in email subject lines
Including the receiver's name in an email subject line increases their attention. Open rates increased 6-23%, clicks by 7-32% and unsubscribes fell 11-17%
7/5/2022
6 : 34
🎓 Copy the ads of larger competitors
Small brands should use ad creatives that are similar to those of larger competitors and consistently repeat them. Large brands should change up their creatives often.
6/28/2022
6 : 34
🎓 Why you should offer free returns
Free returns aren't profitable in the short-term, but they are the cost of doing business if you want customers to buy from you again.
6/21/2022
6 : 34
🎓 Ask “How many?” not “Want one”?
Conversions increased 14% and total sales 28% when call-to-action (CTA) buttons directly made people decide about quantity (eg “Buy 1” vs “Buy 2” vs “Buy 3”).