1. Home
  2. Discover
  3. Business
  4. Digiday

'Serious ramifications': Why unshakeable gender stereotypes prevent men from taking paternity leave

A range of ongoing stigmas shaped by prevailing gender stereotypes is preventing some men from feeling justified in taking the full paternity-leave options on offer.
July 13, 2021

Two weeks of paternity leave has long been the average amount offered, but that’s changed a lot over the last few years as an increasing number of companies now offer four weeks or more and other shared parental-leave policies. Volvo Cars and U.K. retailer John Lewis are the latest to announce six months’ paid leave for all new parents. Read more below.

  • A range of ongoing stigmas shaped by prevailing gender stereotypes is preventing some men from feeling justified in taking the full paternity-leave options on offer.
  • To get a sense of how agencies are managing this as well as vaccination policies and talent challenges, Digiday caught up with 4A's CEO Marla Kaplowitz in this week’s Digiday+ Marketing Briefing.
  • During the pandemic, AD experienced a surge of interest from home-bound readers and viewers. Now the team is working on converting those audiences into supporters of the brand.
  • Krystal's CMO Alice Crowder talks about her return to the QSR chain and what she's learned along the way.
Other things to know about

Top Stories
Ivy Liu
A range of ongoing stigmas shaped by prevailing gender stereotypes is preventing some men from feeling justified in taking the full paternity-leave options on offer.

howdy!
To get a sense of how agencies are managing this as well as vaccination policies and talent challenges, Digiday caught up with 4A’s CEO Marla Kaplowitz.

Join this live webinar on July 28 at 1 p.m. EDT to learn from experts about how every team’s customer data, audiences and activation programs can evolve to meet the demand for privacy.

Advertisement

howdy!
During the pandemic, AD experienced a surge of interest from home-bound readers and viewers. Now the team is working on converting those audiences into supporters of the brand.

Join this new webinar on July 14 at 12 p.m. EDT to explore how retailers and their technology partners are unlocking revenue and growing their ability to identify and work with digital footprints.

howdy!
Krystal’s CMO Alice Crowder talks about her return to the QSR chain and what she’s learned along the way.

Advertisement

This new tactical guide highlights critical ways every retailer can adapt to the new normal — essential steps for engaging with retail media in its expanding and diversifying forms.

howdy!
As Mediapalooza part 3 unfolds, some media agencies choose not to participate in pitches. Why?

howdy!
The digital studio claims to be the first Black-owned media company to have secured the ability to sell its YouTube channels’ inventory directly to advertisers.

All Latest Stories

During the pandemic, AD experienced a surge of interest from home-bound readers and viewers. Now the team is working on converting those audiences into supporters of the brand.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Live discussion: The marketer’s guide to rebuilding consumer trust

Monday, July 12, 2021

SAVE YOUR SEAT As an industry, advertisers face a crisis of trust. It started before the events of 2020, but then the COVID-19 pandemic drew even more attention to the way companies collect and use

As NIL era arrives, marketers find an influencer playbook

Monday, July 12, 2021

NCAA'S name, image and likeness (NIL) ruling presents a new crop of influencers and content creators. July 12, 2021 There's a new crop of influencers on the horizon for marketers after the

'Don't lie': A Q&A with FTC Commissioner Rebecca Slaughter on why today's data privacy approaches don't work

Saturday, July 10, 2021

Federal Trade Commissioner Rebecca Slaughter wants the agency, which for years has been thought of as some bark and little bite, to get aggressive. She sat down with Digiday last week for this Q&A

How Apple's Private Relay could be the beginning of the end for fingerprinting on iOS devices

Saturday, July 10, 2021

Private Relay could be a precursor to Apple using technical solutions to break fingerprinting, say ad execs. July 08, 2021 Apple has told ad execs fingerprinting is off-limits but doesn't seem to

Access the latest research on Facebook's value to publishers, a guide to Gen Z's media consumption and more

Saturday, July 10, 2021

As a loyal reader, we wanted to keep you up to date on the latest exclusive content available to Digiday+ subscribers. Digiday+ members have access to research into Facebook's value for brands and

You Might Also Like

🦸🏻#7: From Agentic AI to Physical AI

Saturday, January 11, 2025

How Jensen Huang worked backwards to start creating the future for the world + trends in AI and Robotics to keep an eye on ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Voice search is the future

Saturday, January 11, 2025

Within the next 10 years, the majority of searches will be voice-driven. Voice search is changing the way people interact with search engines—and it's creating new opportunities for businesses to

Saturday Stuff: January 11th 2024

Saturday, January 11, 2025

January 11, 2025 | Read Online Saturday Stuff: January 11th 2024 Happy Saturday! Here's some stuff I'm checking out this weekend: #1 nader dabit @dabit3 New Video - Building an AI Agent with

Your Competition Isn’t Always Out to Get You

Saturday, January 11, 2025

It Often Just Doesn't Care To view this email as a web page, click here saastr daily newsletter This edition of the SaaStr Daily is sponsored in part by Stripe Your Much Bigger Competition Isn'

Does Google like my site now?

Saturday, January 11, 2025

If not, who cares. If they do...great! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

'Do It, Even If You're Afraid'

Saturday, January 11, 2025

We spoke with sports anchor and reporter Tina Nguyen about adapting to change, building confidence as a public speaker, and fostering genuine connections in a world increasingly dominated by instant

A record-shattering credit year

Saturday, January 11, 2025

Also: 2024 VC data is here; Venture performance set to rebound in latest data; New research on AI and healthcare, legal tech, and warehouse robotics. Read online | Don't want to receive these

A 300% increase in sales??

Saturday, January 11, 2025

Seats are going fast! Don't miss out! View in browser ClickBank Logo -- BREAKING NEWS -- One-on-one coaching is now available in February! This is your chance to work directly with one of the best

Easy to understand tutorials via email

Saturday, January 11, 2025

I love that you're part of my network. Let's make 2025 epic!! I appreciate you :) Today's hack Easy to understand tutorials via email Text is boring. Create a short video tutorial, upload

Agency advice when you need it

Saturday, January 11, 2025

Hi there , Running an agency means needing different advice at different times. Sometimes you just need quick feedback from someone who gets it. Which is why I'm building a place for agency owner..