'Serious ramifications': Why unshakeable gender stereotypes prevent men from taking paternity leave

Two weeks of paternity leave has long been the average amount offered, but that’s changed a lot over the last few years as an increasing number of companies now offer four weeks or more and other shared parental-leave policies. Volvo Cars and U.K. retailer John Lewis are the latest to announce six months’ paid leave for all new parents. Read more below.

• A range of ongoing stigmas shaped by prevailing gender stereotypes is preventing some men from feeling justified in taking the full paternity-leave options on offer.
• To get a sense of how agencies are managing this as well as vaccination policies and talent challenges, Digiday caught up with 4A's CEO Marla Kaplowitz in this week’s Digiday+ Marketing Briefing.
• During the pandemic, AD experienced a surge of interest from home-bound readers and viewers. Now the team is working on converting those audiences into supporters of the brand.
• Krystal's CMO Alice Crowder talks about her return to the QSR chain and what she's learned along the way.