Access the latest research on Facebook's value to publishers, a guide to Gen Z's media consumption and more

Digiday Research: Facebook is the only social platform valuable to a majority of the brands and publishers using it

When it comes to social platforms, there’s the Facebook company, and then there’s everybody else. While publishers and marketers alike love to complain, even protest, about the social media giant, its two core ad-supported platforms, Facebook and Instagram, are far and away the most valuable social platforms to media buyers and sellers, Digiday Research shows. 

Case Study: How Vice TV became the fastest-growing entertainment network without losing its brand recognition

Vice TV, as a network, has been in business for about six years. But the service has grown up, along with the brand, expanding its offerings from just cannabis to explanatory, investigative journalism spanning episodes, limited series and documentaries across channels.

Future of TV Briefing: 5 TV, streaming and digital video trends to watch in the second half of 2021

The Future of TV Briefing this week looks ahead to the remaining six months of the year to see what may be in store for the TV, streaming and digital video industry, including what to watch for, ad-supported streaming ad loads, Disney+’s growth slows, entertainment offices reopen, production protocols remain and more.

Digiday Guide: Everything you need to know about Gen Z’s media consumption habits

Unfortunately for the media industry, the millennial audience strategy honed over the better part of a decade will not work on Gen Z. And many publishers and marketers already know this. Despite being a significant portion and growing force on the internet for over a decade now Gen Z remains an enigma for many media companies and brands.