Playbook: How to capture demand and maximize back-to-school sales on Amazon

Amazon Prime Day 2021 kicked off the back-to-school (BTS) shopping season earlier than ever, as parents and students used the June event to stock up on school-related items including laptops, backpacks and notebooks.

Now that Prime Day is over, brands and retailers can capitalize on this momentum during the event’s crucial lead-out period, optimizing ad campaigns and promotional strategies to re-target shoppers and continue driving sales throughout the summer.

Download Feedvisor’s ‘2021 Amazon Back-to-School Playbook’ to discover effective ways to re-target shoppers and maximize BTS sales, including:

• How to leverage ad campaigns and shopping experiences that resonate with BTS shoppers’ needs
• Tips for optimizing pricing at the ASIN level, as well as product listings and BTS-themed landing pages for ad campaigns
• Insights into the top-selling BTS products and best practices for merchandising and selling textbooks

As shoppers prepare for the return of in-person classes, now is the time to create winning BTS strategies that resonate with parents and students. Download the guide for tips on advertising, pricing, inventory and more.