Digiday - Ad tech’s revival: boom or bubble?

Today’s ad tech market feels a lot like the bubble of 2013. Back then, the companies were mostly ad networks claiming they were software companies. Eight years later and all seems forgiven. Not only are ad tech vendors the businesses du jour among many investors, but they’re also the flavor of the month amongst each other. Deals are being cut at a relentless pace. Read more below.

• Today’s ad tech market feels a lot like the bubble of 2013. Bubble fears are everywhere but all investors can do is keep spending.
• Josy Amann and Taji Zaminasli built Media Matters Worldwide from nothing to a thriving San Francisco-based media agency that touts $200 million in business. More in this week’s Digiday+ Media Buying Briefing.
• With domestic travel back in vogue this summer as the pandemic retreats and travel restrictions ease, industry leaders are eager to reconnect with their favorite destinations.
• NBC News’s twice-daily news show on Snapchat averages nearly 1 million unique viewers per episode, and 50% of its audience tunes in at least three times per week.
• Overtime's partnership with Tubular Labs has enabled it to close deals with non-endemic brand partners by offering a different set of verifiable, third-party metrics.