California's attorney general backs call for Global Privacy Control adoption with fresh enforcement letters to companies

California's attorney general Rob Bonta is getting tougher on privacy enforcement when it comes to use of a controversial tool enabling universal opt-out from data collection. In the past two weeks, the AG's office sent at least 10 and possibly more than 20 companies letters that call on them to honor the Global Privacy Control, according to four lawyers with clients in the digital publishing and advertising industry. Read more below.

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