How news publishers are using the Olympics and AR to flex their emerging tech storytelling

The 2020 Tokyo Olympics kick off today and publishers are prepared. They’ve created AR initiatives as tests to expand their emerging tech capabilities and establish a pathway to turn around similar projects faster in the future. It's a foray into a relatively new mode of storytelling made possible only at sizable publishers that have the funding and resources to experiment Read more below.

• Big publishers like The Washington Post and USA Today are developing and expanding AR storytelling around the Olympic Games.
• The Network Advertising Initiative's new privacy control is intended to stop email-based audience matching — often referred to as onboarding.
• With vaccines promising a soon-coming return to normal travel and office commutes, telehealth company Ro, parent company of direct-to-consumer men’s health brand Roman, has started reinvesting in subway ads. Here's why.
• Motivbase helps companies understand the meaning behind people's online thoughts to help them develop new products.