TikTok and the Stellar Sleep Trick [Trending Keywords]

Hey Reader,

How has your 2021 been so far?

Are you looking to seriously scale your business? Then we’ve got great news for you, EcomCrew Premium is now OPEN for enrollment! With Mike and Dave at the helm, there are 10 years of experience building and selling ecommerce brands. Come and be part of the Crew today — we’ve got the solutions to drive your business to the next level. 

In today’s newsletter, we’re bringing you the hottest keywords from July 2nd to July 17th. Learn more about the keywords that are making bank on Amazon!



We found “Cactus Toy” in today’s list, taking our number #8 spot. This toddler-friendly electric furry cactus dances and sings in Polish, which seems quite normal. So why is it so popular? Well, the children's product was found to be singing a Polish Rap Song containing references to drugs and suicide. Perhaps for this same reason, it has led to sales from 22 units per day to 72 units per day in the past few days. 

It’s easier than ever to start and run a 7-figure ecommerce brand. Every year since 2017, Dave Bryant has chronicled the journey of rebuilding a 7-figure brand from absolute scratch, after the sale of his previous company. In this article, he gives us his fourth-year update, which details revenues, wins, losses, and goals for the next year. It’s definitely a must-read for those wondering how Dave himself tackles the current problems in the industry.

For the past few weeks, it’s been a recurring trend that social media can really spur on sales of certain products on Amazon. This week, the spotlight is on DavesWeightLoss, a TikToker whose content revolves around topics like carbohydrate intake, intermittent fasting and the best foods to eat for weight loss. Taking our #7 spot in today’s top movers is ”Apigenin”, an antioxidant that lowers cortisol levels and speeds up metabolism. This product has gone from selling 27 units per day to 2,692 units per day in just a few days.



One of the greatest threats to Amazon sellers is counterfeit products, along with fake reviews. Protecting your brand from these issues on Amazon can be complicated, to say the least. In our article, Amazon Transparency Program vs. Amazon Project Zero Program, we show you how these programs can help fight against counterfeits, their pros and cons, and the requirements to register for each of these programs.

Over the past decade, we’ve seen tons of old-school trends make their way back into the fashion industry, and fanny packs are one of them. “Fanny pack for women fashionable” is one of the top 10 keywords of this week and has drastically sold 1,568 units per day during the past few days. So if you’re thinking of a brand new product to sell on Amazon, it seems that old trends are a success!

We have no idea why the keyword “Cowboy Boots for Men” are in today’s top 10 list, but maybe you do! If you do, don’t hesitate to send us your answer by replying to this email. Here at Ecomcrew, we’re still wondering if the trend should be back or not… 

 

Happy selling,

Helena

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