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Hello there! 👋

I have a question for you: 

If you are the owner of a small or medium sized business,

what do you believe has helped your brand grow

the most in the past 3 months?

Our team is on a mission to help small businesses get off the ground and grow. So, we’d love to better understand what you’re going through!

We’re in the process of developing new tools and content that will help you grow your audience and sales, and we want to make sure we’re on the right track. 

👉 With that said, would you have some time to answer the question above by either replying to this tweet or this email? 👈

I'm looking forward to learning from you!

In today’s newsletter:

• Instagram expands data to 60 days (finally! 😎)

• How we’ve built and evolved our habit of giving back at Buffer

• Clubhouse drops invite-only model

Let’s get started! 👇

 🗞 What We’re Reading

Instagram

• Instagram expands Insights data to 60 days, providing more analytical capacity
• Instagram adds translations for text in Instagram Stories
• Instagram Stories drafts are now available to all users
• Instagram tests new option that would enable users to partner up on posts and Reels

Facebook

• How to elevate knowledgeable experts in Facebook Groups

• Facebook is investing $1 billion in creators
• Facebook introduced Soundmojis on Messenger for Emoji Day
• 11 Facebook Ads ideas to improve your results

Twitter

• Twitter tests new layout for images and considers adding limited time tweet editing
• Twitter brings auto-generated captions to voice tweets

TikTok

• TikTok introduces Spark Ads to help brands elevate native content

YouTube

• YouTube to pilot test shopping from livestreams with select creators

Audio apps

• Clubhouse drops invite-only model and reveals new logo and app icon
• Clubhouse introduces ‘Backchannels,’ its own Direct Messaging feature

Others

• How we’ve built and evolved our habit of giving back at Buffer

• How brands can put social impact at the core of their business to lead the future

• How different generations use social media: A complete guide

• Spotify partners with GIPHY to connect users with artists’ music via GIFs

• Top 10 Instagram metrics marketers should be tracking in 2021

 🔥 Hot Tip of the Week

⚡️ What's New at Buffer

🤲 How we’ve built and evolved our habit of giving back at Buffer

In 2020, it was more important to us than ever to support small businesses and non-profit organizations. We’d love to highlight the organizations we supported in 2020 and the important work they’re doing, and how we came to support them.

🔗 The 5 Best Instagram Link In Bio Tools to Level Up Your Marketing

Your bio link is one of the most important parts of your Instagram page. Find out how to make the most of it with these 5 link in bio tools.

📌 How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. During an exclusive Facebook Live event with the Pinterest team, we learned more than 100 insider strategies and this article contains the very best of those ideas. Let’s dive in!

🤳 Social Media Image Sizes in 2021: Guidelines for Posts on 5 Major Networks

Find out the best image sizes for all the major social networks so that your social media content is pixel perfect.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Have a great weekend!

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