SEO Digest #2: Google Explains Traffic Drops, Local SEO Checklist and more

Hi Reader,

We've handpicked top pieces of content from all around the SEO community from the past week. Here's everything you need to stay up to date on new developments in search.

Search updates straight from the source

Google suggests a few ways to analyze traffic drops

A new post on Google Search Central Blog provides visual examples on what typical traffic drops look like. Depending on the shape of the graph, you might be dealing with technical issues, algorithm updates, seasonality, or reporting glitches. Here is our take on this exact issue.

Google does not discriminate against shared hosting

John Mueller of Google spells the difference between shared and dedicated hosting. In short, both can be fast or slow and Google does not care about your shared hosting neighbors.

Google promises even more exposure to deals pages

Black Friday, Cyber Monday, and other deals pages can now get exposure in SERP and across the rest of Google-owned surfaces. The article includes best practices to follow if you want to take advantage of this opportunity.

Cool stuff from the rest of the SEO world

Netzwelt grows revenue 18% through CWV improvements

A detailed and practical case of a German publisher changing its website to meet Core Web Vitals benchmarks. The article covers ads, consent dialogs, code optimization, as well as other user experience improvements.

Ranch style SEO: how to attack SERP from many angles

Not a new post, but it resurfaced this week as a part of a larger discussion on E-A-T and content creation. A very insightful webinar on how to break free from the mold of creating same old content and cover each topic from multiple perspectives. Slides available separately.

Hottest threads from SEO forums

Twitter: Single on-page change leads to 66% traffic growth

Praveen Sharma asks users to guess which single on-page change led to a traffic boost. He did reveal the change in the end, but the guesses are also a treasure trove of on-page optimization advice.

Twitter: SEO won’t help if you are not running your business well

Christina Brodzky poses an interesting question: can you rank a website if the product, customer support, and online experience are all bad? SEO Twitter responds with a storm of polar opposite responses.

Reddit: Local SEO checklist

Another massive checklist is popular this week on Reddit. Even if you know everything there is to know about local SEO, you are bound to find a few more useful bits of advice.

BHW: How to purchase domains for a PBN

A surprisingly productive thread from the dark side of the SEO community — plenty of detailed comments on how to vet websites when building a PBN.

Meme of the week

Probably holds true for most creative jobs :)

That's it for this week. Till next time!

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