Sprout Social - Expanding your social media department

How to Build a Case for Expanding Your Social Media Department

There is plenty of ground to cover in the ever-expanding world of social. Businesses are finally waking up to the fact that the days of posting the same message across a few platforms are gone. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast.

In the grand scheme of things, the social media profession is relatively new. Leaders who have worked in social since the beginning are now mapping uncharted waters, with critical questions to answer such as: How do I prevent burnout? What career paths can I create for my team? What comes next?

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