⚡ MC - Increase Conversions by Different Trial Experiences

Hello there,

Welcome to 150+ new subscribers.

I wasn't able to send the newsletter yesterday as I was busy upgrading the newsletter template design. I hope you'll like the re-design. Whatever the case is, reply to me. I would like to know your thoughts.

Now, you will receive last week's top clicked links in future emails as well. 

Last week's top clicked links are:

• Product Hunt Launch Checklist
• Parrity
• Engineering as marketing: How to grow your B2B company

.

Create a different trial experience for each user segment to increase conversions

Different types of users will have different "Aha" moments. Boost your conversion rate by emphasizing different actions and features to different user-types during their trials.

Initially, MYOB was offering the same trial experience to every user. But when they realized that the aha moment differed according to the type of user, they started tailoring their trials. The result was a 54% increase in their trial conversion rate. 

In MYOB's case, one segment was more likely to convert when prompted to try their point-of-sale features, while others were more interested in payroll or banking features. They encouraged each segment to use the relevant feature by prompting users in-app, via email, and (for one specific segment) by phone. 

The easiest way to segment your users for this is to ask them which use-case applies to them when they sign up. Then survey users or test your educated guesses to figure out which action gives each segment that aha moment. And encourage the action by navigating them thereafter onboarding, alerting them in-app, or emphasizing the feature via email.

P.S. It's a brilliant tip.

Support us by sponsoring an issue sent to our 3000+ subscribers each week. (US + Canada audience: 90%) Book Now →

.

Snippets

• TikTok now has Facebook's equivalent of "Boosted posts" called Spark Ads. Now you can turn any TikTok video into an ad.
• Open Source Alternatives — a collection of 200+ open source alternatives to tools that businesses require in day-to-day operations.
• Notion Calendar Sync — 2-way sync between Notion and your Google Calendar. Get started in few minutes and get all your meeting notes connected automatically with your Google Calendar.
• Startup Concepts — Learn startup concepts in a comic book format. Understand complex startup concepts through simple explanations. Anyone who is growth.design fan will fall in love with it immediately.
  
• @Noah Kagan — 3 different types of founders:
  Bootstrapped Founder -> talk about their revenue
  Funded Founder -> talk about their valuation
  Wealthy Founder -> don’t say anything
• @Phil Kalogeras — Just make sure that when you have finished a hiring round, you are no longer the smartest person in the room.
• @Ross Simmonds — Copy Experiment:
  Don’t write a “call to action”
  Write a “call to value” — Here’s what I mean…
  [Get started] -> [Plan your finances]
  [Sign up] -> [Grow your following]
  [Try Now] -> [Launch your site]
  See the difference?
  Test it and see what works best for you.

.

Worth Reading

1. Many people follow Jeff's advice whereas they need advice from people that are 1-step ahead of them. If you are bootstrapping, check out this Tally founder's AMA. They bootstrapped it to $30K ARR with the pretty generous free plan.

2. Deciding whether to have a sidegig or quit your job? Here's the short (and long) answer.

3. How to improve your LinkedIn profile and get the most out of it

.

 Good Findings

• IdeaEconomy.net - the weekly digest for the creator economy. Grow your audience. Build your business. Subscribe now.
• JotForm — easy-to-use online form builder
  for every business. Unlike other builders where good features are behind a paywall, JotForm offers all features in the free plan. It even offers accepting payments in the free plan with no transaction fees. I love it. Get it now.

Good Findings are paid ads that support Marketer Crew and are sent to our 3000+ subscribers each week (starting from $15 only). Book now →

.

Gif / Illustration

You are better than you think you are.
Celebrate who you are today,
And how far you have come.
Source

💲 Grow your projects by sponsoring an issue or booking a classified ad.

🙂 With your feedback, I can improve the newsletter. Click to vote. Was the content good or bad?

⏩ Please forward this email to a friend. Anyone new can subscribe here :)

📚 Get the complete Product Hunt Launch Checklist — 12 checklists for preparing the launch from scratch. Available for Airtable, Google Sheets and Notion.