Weekender: Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration

 
 

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July​ 31,​ 2021 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 
 

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July 30 - Pepsi goes experiential at theme park | Amazon ad sales surge amid marketing, content push

Friday, July 30, 2021

Amazon ad sales jump 87% as company emphasizes new marketing, content offerings; Campaign Trail: GapKids meets anticipated back-to-school season with ad on individualism; Nike, Patagonia, Walmart among

July 29 - Coca-Cola auctions first NFTs | Facebook teases 'metaverse' reinvention

Thursday, July 29, 2021

Facebook revenue rises 56%, but ad-targeting headwinds loom large; Corona teams with Duolingo to teach Spanish pronunciation of 'limonada'; Athleta launches digital wellness platform '

July 28 - Campbell's turns soup can labels into NFTs | Google ad revenue soars as retail bets pay off

Wednesday, July 28, 2021

Google ad revenue soars 69% as new bets in commerce, video pay off; Pizza Hut spins brand elements into 'Tastewear' capsule collection; Unusual Olympics put digital, mobile marketing tactics to

July 27 - Olympics put digital, mobile tactics to the test | Popeyes calls truce to chicken sandwich wars

Tuesday, July 27, 2021

Popeyes calls truce to chicken sandwich wars with nugget launch campaign; McDonald's creates team to elevate diner experiences; Publicis, Omnicom, IPG post strong gains as agencies reap rewards of

July 26 - Cheetos deploys finger-scanning tech | Boston Beer overestimated demand for hard seltzer

Monday, July 26, 2021

Boston Beer overestimated demand for hard seltzer as once-hot category shows signs of slowing; Chipotle, Ally jump in as Twitch expands sponsorship opportunities; Jones Soda turns labels into AR videos

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