Growth Tools: Acquire customers with Engineering-as-Marketing

🎉 Hey Failories! It's Nico here.

I bring you some exciting news: we've just launched an online course! It's called "Growth Tools" and it's about how to acquire customers through Engineering-as-Marketing.

What are "Growth Tools"? They are independent assets built by businesses to acquire customers by firstly providing them value.

HubSpot, Shopify, and Ahrefs are among the companies using them.

What are the benefits of "Growth Tools"? I explain this further on the course, but this quote summarizes them well: "The best marketing is when you don’t know it’s marketing".

Quizzes, calculators, games, directories, apps, and other common growth tools don't feel like marketing.

What does this course include? The course has 4 sections:

1. Growth Tools Basics: You'll deeply understand what are growth tools and learn the best practices when building one.
2. 13 Types of Growth Tools: You'll learn the steps to create different types of growth tools, along with case studies of startups who have used them.
3. Growth Tools + SEO: You'll learn how to optimize your growth tools for SEO so that they grow your organic traffic.
4. Advanced Growth Tool Strategies: You'll learn how to take your growth tools to the next level by combining them with launching strategies, virality, AI, lead scoring, and more.

​Here you can see all the lessons each section has.

My goal with this course is that, by the end of it, you've built your own growth tool acquisition channel.

What's the price? The course is being pre-sold. We're launching the lessons on September 30th.

The price is currently the lowest it'll ever be. You can buy it now for $100, but the price will increase every 5 sales we make.

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That's all. Once again, here's the link to learn more and buy the course.

Reply to this email if you have any questions.

Cheers,

Nico