🎉 Hey Failories! It's Nico here.

This week I bring you two new interviews with startup founders and three interesting resources. I'm currently going through university finals so this week's email will be short ;)

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news & interviews 📢

📈 Growing a self-improvement blog to $25k/mo. Ed is the founder of a content site focused on self-improvement and a practical approach to stoic philosophy.

The blog has grown through social media marketing and SEO. His goals: $50k/mo and 100k organic visits/mo. Here's his growth journey.​

💀 Failing to sell a GovTech product because of no market need. Stepa was one of the co-founders of MyCity, a tool that made it easy for local authorities to build relationships with their residents.

After launching the product, they started to realized there was no real market. They managed to get a few sales, meaning €20k-30k, but eventually decided to shut down. Here's their failure story​.​

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🔴 Customer Behavior That Impacts Product Growth. Get introduced to the Fogg Behavior Model, a simple, yet powerful framework used to understand the three elements required to influence customer behavior. Learn to prime your startup for growth through a deeper understanding of your customers. Register Now →

👻 Why did Daqri fail? In Failory's June premium newsletter, which I'm sending on Monday, we'll be covering the failure story of Daqri, an AR headset startup. Besides that, we'll be giving away a copy of the book "The Mom Test".

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what I'm reading 👀

​A deep-dive into Rappi. This on-demand delivery startup has become really popular in Latin America in the last 2-3 years. This huge article gets into Rappi's business model, growth and $7B valuation.

​How to group keywords and build topic clusters. An actionable video on SEO and content creation, which can be applied in both B2C and B2B businesses' blogs.

​The behind-scenes of a Shark Tank appearance. An interesting case study on the impact of Shark Tank on businesses, particularly on D2C brands.

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That's all! I hope you've enjoyed this week's interviews and resources.

Let me know if there's anything I can help you with.

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