With the Metaverse hype cycle at full blast, experts take the long view

The newfound prominence of the Metaverse has led to heightened scrutiny, with some observers rolling their eyes at what they perceive to be the tech industry’s latest buzzword of the month.
August 04, 2021

The newfound prominence of the Metaverse has led to heightened scrutiny, with some observers rolling their eyes at what they perceive to be the tech industry’s latest buzzword du jour. “As we slowly get more and more used to it, I think people will start to see why it’s so important -- and why it’s real,” said Christina Wootton, vp of brand partnerships at Roblox. Read more below.

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Ivy Liu
The newfound prominence of the Metaverse has led to heightened scrutiny, with some observers rolling their eyes at what they perceive to be the tech industry’s latest buzzword of the month.

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The Future of TV Briefing this week recaps the projects from the past year that serve as a time capsule for pandemic-era production.

For advertisers, the mobile in-game opportunity is expanding, but the imperative to act quickly and seize opportunities before the competition claims them is greater than ever before.

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As Facebook puts new targeting restrictions on reaching teens, marketers say Facebook’s ad targeting algorithm could do a better job of targeting ads to them anyway.

Publishers and brands who have honed in on building relationships based on trust through first-party data strategies are seeing the benefits of addressable solutions that deliver authenticated UX.

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Commonly used opt-out tools from the Network Advertising Initiative and Digital Advertising Alliance will not suffice for compliance with California’s privacy law.

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Marketing and publisher teams: We want to know how you’re approaching identity solutions to address ongoing privacy regulations. Take this survey and we’ll send you a $5 Starbucks gift card with the results.

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Publishers are now much more reliant on direct-sold ads, and at an industry level, diversification strategies have made little progress.

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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands.

The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands.
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