Growth Bite: Increase sales by using the "rule of three" in your messaging

If you inundate leads with reasons to choose your product, you might end up scaring them away. Show your value without making them skeptical by using three selling points in your messaging — no more, no less. [Studies](https://journals.sagepub.com/do

Increase sales by using the "rule of three" in your messaging.

If you inundate leads with reasons to choose your product, you might end up scaring them away. Show your value without making them skeptical by using three selling points in your messaging — no more, no less.

Studies show that three positive claims is the right number when marketing a product. Less than three is less persuasive. And more than three can make people feel like someone is trying too hard to persuade them, which makes them skeptical. Three, however, shows a pattern without overselling. So whether it's a landing page, an ad, a presentation, or something else, resist the urge to give more reasons to use your product. If you simply can't limit it to three, then make sure it isn't too salesy, and list some of the selling points as secondary information in a less prominent place. One important exception to the rule is that when coming from a neutral party (like a testimonial), it can actually be better to use more than three.

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Thursday, August 5, 2021

Also: Ecosystems improve platforms. Here's how to be part of the ecosystem. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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Growth Bite: Create "guestographics" to get quality backlinks

Monday, August 2, 2021

Infographics can be powerful additions to articles, and that makes them a good opportunity for quality backlinks. Boost your SEO by finding relevant pieces of content and providing guest infographics.

Top Milestones: $4,034 in (Nocode) SaaS Preorders within 48 hours

Sunday, August 1, 2021

Top milestones for the week from your fellow indie hackers. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: Instagram now gives you more time

Saturday, July 31, 2021

Also: Finding a reputable investor can be tough. These tips can help. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Today's startups in 10 words

Tuesday, September 28, 2021

Do you want to reach 1500+ developers, designers, investors, and entrepreneurs & support 10words? Check out our new sponsorship options. 10words.io Discover new apps and startups in 10 words or

[CEI] Chrome Extension Ideas #9

Tuesday, September 28, 2021

Ideas for Ads and NFT ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Economy of Shortages & Wealth Inequality 📭

Tuesday, September 28, 2021

Plus, a $25 billion boost to small businesses View this email in your browser Small Business In The Economy of Shortages We're living in the economy of shortages. The Great Food Shortage At its

🗞 What's New: Facebook is the new Yellow Pages

Tuesday, September 28, 2021

Also: The top self-management tools for indie hackers! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Go-to-market strategy: what startup founders can learn from the NFT craze

Tuesday, September 28, 2021

It's been another wild week for non-fungible tokens (NFTs) and the crypto market: Dapper Labs Inc, the company behind the popular NBA Top Shot platform, raised $250 million in its latest funding,

Facebook puts a pin in it, TikTok reaches a new milestone, and a first look at the end of "Ozark"

Tuesday, September 28, 2021

View in browser September 27, 2021 Top News Facebook is putting a pin in that whole "Instagram for Kids" idea. Former FDA chief Scott Gottlieb told CNBC today that he believes up to 90% of US

[SaaS Club] Help me produce episode 300!

Monday, September 27, 2021

Hey, this is Omer... I'll be publishing episode 300 of The SaaS Podcast next month! And I want to do something different. I want to tell your story. So if listening to my podcast has helped you

How to Build a Top of Funnel Test on Twitter

Monday, September 27, 2021

Community Curated Content and the Latest in the World of Growth! Sign up for GrowthHackers Conference Confirmed Speakers Ilya Izrailevsky Sr. Engineering Manager at Robinhood Ilya Izrailevsky Sr.

🌴 A six-figure remote work opportunity

Monday, September 27, 2021

This is going to change someone's life... - Right now we're witnessing one of the greatest shifts we've ever seen online. A shift which even before all the global changes happening recently

Startup Digest Reading List - Understanding Startup Compensation, BNPL Growth, Asymmetric Upside

Monday, September 27, 2021

Two quick personal updates We had a very successful launch of Playground Waves and was listed across Startup Digest Reading List Issue #173 — View online — Suggest a link Startup Digest Reading List A