Increase sales by using the "rule of three" in your messaging.

If you inundate leads with reasons to choose your product, you might end up scaring them away. Show your value without making them skeptical by using three selling points in your messaging — no more, no less.

Studies show that three positive claims is the right number when marketing a product. Less than three is less persuasive. And more than three can make people feel like someone is trying too hard to persuade them, which makes them skeptical. Three, however, shows a pattern without overselling. So whether it's a landing page, an ad, a presentation, or something else, resist the urge to give more reasons to use your product. If you simply can't limit it to three, then make sure it isn't too salesy, and list some of the selling points as secondary information in a less prominent place. One important exception to the rule is that when coming from a neutral party (like a testimonial), it can actually be better to use more than three.