10 Interview Questions to Ask a VP of Marketing ; Plus Weekly SaaS News and Updates

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Hey SaaStr Community,

We just launched our ENTIRE SaaStr Annual 2021 Agenda.

Whoa.

3 days, more than 100+ sessions and 300 expert speakers, who will be sharing their best practices to help you scale faster, build smarter, and close more customers. Check out the full detailed agenda here.

There will be over 300+ expert speakers joining us in person. Will you be there?

Get your ticket now and get a front row seat to the best speakers in SaaS.

SaaStr Annual 2021 is back, in-person! Join 10,000 SaaS professionals on Sept 27-29.

New This Week

The Top 10 Questions to Ask a VP of Marketing in an Interview

After interviewing 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out. How? It’s not that they aren’t smart, or driven, or thoughtful in most cases. It’s that they are a mis-match.

Before you hire your next VPM, ask them these questions -->

This edition of the SaaStr weekly is sponsored in part by Capchase

Who’s Accelerating in SaaS? DataDog. HubSpot. Zendesk. Everyone.

We all know times are good in SaaS and Cloud — but just how good? Is it all the big public cloud vendors and a handful of outliers?

Now is your time, folks -->

10 Ways to Build a Moat in SaaS

A lot of SaaS apps don’t really have moats, I thought. But that’s wrong. Let’s take a look at moats in SaaS. #1 Brand. Brand can be a big moat in SaaS. Most customers just want to pick the app they’ve used and heard of.

There are actually a lot of moats in SaaS, of various strengths -->

This edition of the SaaStr weekly is sponsored in part by Kintone

Every Investor is Different. But Here Are 22 Reasons I Generally Say “No”

The reasons one early-stage start-up gets funded and another doesn’t can be opaque. Some investors bet on the best engineering teams. Others bet on traction. I thought it might be helpful to assemble a checklist of 22 reasons I almost immediately pass on investing in start-ups that are still interesting. That otherwise might be worth digging in on more.

Take some of these issues off the table and it may increase the odds in your favor -->

Ringing the Bell on Competition with Chime’s CEO Chris Britt and Satya Patel, Partner at Homebrew

Chime wasn’t the first digital bank, but it certainly became the largest. Hear how Chime CEO and co-founder, Chris Britt, won in a highly competitive market.

Watch now -->

Hot Jobs

•	Loom is looking for a Strategic Customer Success Manager to own the end-to-end success for a book of Loom's largest customers, responsible for revenue retention, growth, and customer happiness metrics.

•	People.ai is looking for a Head of Content Marketing rock-star with excellent storytelling and editorial skills to lead our content strategy and deliver high-quality content that helps with driving brand awareness and lead generation.