Pre-Sell to Validate: Learn how to validate your startup ideas

🎉 Hey Failories! It's Nico here.

Last Monday, I announced we were launching an online course called "Growth Tools".

That email was part of a Pre-Selling + A/B Testing strategy to validate the interest on the course and compare its performance with another course idea we had. You can read more about this strategy on my Twitter.

After one week, we've decided to focus our efforts on the other online course. It's called "Pre-Sell to Validate" and is about validating startup ideas through pre-sales.

Why does "idea validation" matter? Lack of validation of ideas is the main cause of failure for early-stage startups.

Why pre-sales? Customer interview insights and the size and growth speed of user waitlists have been two common idea validation metrics considered by founders

But none of these approaches provide trustworthy information. "Ignore what people say, watch what they do" is the mantra of this course.

If you're able to sell a product even before it's built, it's because people are really interested and willing to pay for it. Pre-sales are the key validation indicator.

What does this course include? The course has 4 sections:

1. Validating Startup Ideas: You'll learn about the idea validation process and be introduced to pre-selling.
2. Pre-Selling your Business: You'll deeply understand pre-sales, learn the MUST do and see how pre-selling works with different business models (services, product, SaaS & Marketplace).
3. 15 Methods to Get Pre-Sales: You'll learn 15 actionable strategies to get pre-sales, along with case studies of founders who have used them.
4. Advanced Pre-Selling Techniques: You'll learn how to take your pre-selling to the next level by combining this strategy with A/B testing, discounts, urgency & scarcity, customer interviews and more.

​Here you can see all the lessons each section has.

Moreover, if you're within the first 15 people to acquire the course, you're getting a free 1-hour consultancy call (11 slots available).

What's the price? As we were doing with "Growth Tools", we're also pre-selling this course. We're launching the lessons on September 30th.

Due to a pre-selling strategy (that we explain in the course) the price is currently the lowest it'll ever be. You can buy it now for $75, but the price will increase every 5 sales we make.

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That's all. Once again, here's the link to learn more and buy the course.

Reply to this email if you have any questions.

Cheers,

Nico