Aug. 12 - Pop-Tarts teams with Gen Z brand for back-to-school | Subway's CMO on brand transformation

Subway's CMO on why the brand's transformation is just beginning

Carrie Walsh details how the brand experimented with new channels and collaborated with agency partners on a campaign featuring top athletes.

Taco Bell taps Cashmere as first culture agency of record

The appointment comes as social and technological changes, plus younger consumers' growing impact on culture, have made fluency in "social nuance" a must-have for brands.

So predictable: Why social media has forever changed the newsroom

Local media agencies poised to be key part of accelerating digital ad market

Agencies born out of local media companies have grown nearly eightfold in the past decade and can tap into the $748 billion spent by businesses on digital marketing services.

Back from the brink: Why the CMO role has experienced a resurgence

CMOs must be agile enough to capitalize on strategies that will align brand values and consumers, while also being prepared to change direction at any time, writes Toluna's Janice Caston.

We’re calling it: Procter & Gamble dethrones Amazon as world’s biggest advertiser

Reddit to Raise Up to $700 Million in New Funding, Valuing Site at More Than $10 Billion

Pirated-Entertainment Sites Are Making Billions From Ads

The World’s Largest Ad Blocker Launches A DSP