🎉 Hey Failories! It's Nico here.

This week I bring you two new interviews with successful startup founders + some curated resources.

Thanks so much to everyone who has bought our new course, "Pre-Sell to Validate".

Lack of idea validation is the most common reason for startup failure. In the course, I'll teach you how to avoid it, by selling your product, software or service before you build it.

First buyers are getting a free 1-hour consultancy call. There only are 6 available spots right now.

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content 📚

😎 +€6M/month selling sunglasses. Alejandro is the president of Hawkers, a Spanish e-commerce selling fashion sunglasses.

Their influencer marketing strategy has led them to raise +€70M and grow their monthly revenue to €6M/month.

The craziest part: The initial investment in the business was $300. Here's how to build a $60M e-Commerce company.​

📈 Growing a financial comparison site to $100k/mo. This is the story of Johannes, founder and CEO of Financer, a blog in the financial education niche.

+26 people work at Financer and the business is making over $100k/mo - a huge success! However, prior to this business, Johannes had built and learned from other 400 websites.

The main acquisition channel is SEO - they are always experimenting with new strategies. Here's how to grow and monetize a content website.​

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🔴 Gain traction in the most important parts of your startup. Get access to a free video series designed to help you understand what to focus on in your startup and how you can create real results now. Watch the Video →

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what I'm reading 👀

​Why marketplaces fail. Marketplaces are probably the hardest businesses to build. A big percentage of them fail. In this article, the author analyzes the most common reasons for failure, particularly focusing on the failure stories of Shyp, Homejoy, Kitchensurfing and Wash.io.

​Create & Sell newsletter. Brennan Dunn's newsletter has lately become one of my favorite ones. He writes about email marketing, transparently sharing the strategies he's using in his blog and SaaS.

​Distribution and conversion for consumer startups. 9 distribution strategies and 7 conversion optimization tactics, extracted from successful B2C businesses.

​Market sizing for startups. "What is your market size?" is one of the most common and determining questions VCs ask early-stage startup founders. This is because a startup's potential scale is limited by its future market sizes. In this guide, the author explains how to estimate market size.

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Hope you enjoyed this week's interviews and links.

Let me know if there's anything I can help you with.

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