Google considers switching FLoC to a topic-based approach, as exec acknowledges cookie replacement has fingerprinting potential

A lead engineer helping guide Google’s Privacy Sandbox development revealed signs of what may be next for the firm’s most-advanced cookieless ad targeting method.
August 11, 2021

Now that Google has postponed its plan to disable third-party cookies in its Chrome browser, the digital ad giant may be considering a transition away from the cohort-based ad targeting approach to a cookieless system oriented around topics. Read more below.

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A lead engineer helping guide Google’s Privacy Sandbox development revealed signs of what may be next for the firm’s most-advanced cookieless ad targeting method.

howdy!
Despite the rising threat of the delta variant, doing business face-to-face is (cautiously) coming back, though not with a roar as we had all hoped.

To succeed on a global scale with first-party data, brands will need to update their strategies for expanding addressable audiences — now and in the future.

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Vindex describes itself as an esports infrastructure company, a one-stop-shop for brands and companies looking to get involved in competitive or casual gaming content.

Grocery leader Albertsons has created an agile workflow and business processes that work at the speed of competition. Register for this webinar to learn how.

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The Future of TV Briefing this week takes a look at how connected TV’s programmatic advertising market has progressed this year.

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Download this new report to learn how brands are building best-in-class digital experiences that drive conversions. From Modern Retail.

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Quartz will make four email newsletters the core of its subscription program, after determining that most of its paying members were accessing its content through email.

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No longer in a race against time, publishers are considerably less worried about life after third party cookies.

As the pandemic eases its restrictions on travel, Atlas Obscura is creating a new hybrid business model that combines 2019's tried-and-true strategy with 2020's innovation.
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Older messages

Sessions announced: From selling to advertising, strategies for success on marketplace platforms

Friday, August 13, 2021

Please note: All attendees will be required to show proof of vaccination and wear masks indoors. You can view a list of other protocols here. The marketplace ecosystem is anything but static and brands

Atlas Obscura redefines 'exploration' after pandemic upturned coverage areas

Tuesday, August 10, 2021

As the pandemic eases its restrictions on travel, Atlas Obscura is creating a new hybrid business model that combines 2019's tried-and-true strategy with 2020's innovation. August 10, 2021 Over

‘It’s all a matter of within limits’: Advertising’s economic recovery is in full swing, but can it last?

Monday, August 9, 2021

The global rebound is proving robust but chaotic. August 09, 2021 A recovery is taking shape -- but it is especially uneven. In many ways, the lack of consensus on the future is to be expected. Yes,

Live discussion: How companies are delivering powerful CX

Friday, August 6, 2021

SAVE YOUR SEAT To drive marketing forward, many companies are using CDPs as centralized audience management platforms, allowing business teams to move faster. Recently, Albertsons partnered with

'We’re putting the power back in our employees' hands': Why a marketing tech company is giving employees a paid week off

Friday, August 6, 2021

Marketing tech company Kinesso is taking the idea of Summer Friday a step further, offering employees a summer break to combat burnout. August 06, 2021 As employee burnout reaches a pandemic-induced

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