Social Media Examiner - Analyzing YouTube ads performance...

Better decisions are within reach, Reader. Get access to weekly marketing trends and analysis in your inbox with the Social Strategy Club. Click here to learn more about it.

How to Analyze Your YT Ad Performance: Wondering how to interpret your YT advertising metrics? Learn how to properly measure and track the four different ads types, so you know what's working and what isn't.

How to Use LI Creator Mode to Get More Customers: Follow along with LinkedIn expert Judi Fox as she shows you how to activate and set up Creator Mode for your profile. Discover what’s special about the five features of this new mode and learn how to record and upload your custom cover video. You’ll also find out how to optimize the three key sections of your personal profile to create more conversations and customers.

How to Use the FB Campaign Ideas Generator to Improve Your Ads: Struggling to come up with new and effective concepts for your FB and IG advertising? Looking for inspiration? Discover how to navigate FB's Campaign Ideas Generator so you can develop better ideas for your ad sets.

Longer Form Video and What it Means for Marketers. While we all know that short-form video is all the rage on TikTok and IG, there’s a bigger trend many marketers might be overlooking. Discover how a macrotrend in video could spell a bright future in your marketing plans. Get instant access to this trend analysis today inside the Social Strategy Club. 

NEWS YOU CAN USE

• You can now fully encrypt voice and video calls in Messenger.

• TikTok joins Canva and Vimeo in making creative advertising better.

• Twitter places Verification application on pause for improvements.