Thomas from Ariyh - 🎓 Anniversary special: Top 5 insights
🎓 Anniversary special: Top 5 insightsExecutive summaries of the 5 best insights from Ariyh’s first 6 months.New to Ariyh? Join 6,704 evidence-based marketers for 3min insights 💡 based on research 🎓 to grow your business 📈 If you find these insights useful please share them with your colleagues and friends, Ariyh grows thanks to you! Today’s insight is brought to you by… Storyblok Meet Storyblok - the world's first headless CMS that works for both developers & business users. Join Stories from the Blok #3 - Content Edition on 2nd September to learn more about content management and the latest trends in content marketing. Want to sponsor Ariyh? Here’s all you need to know. 📝 IntroAriyh turns 1 year old! (Tomorrow, 25th August, to be exact). I’d like to celebrate and thank you for these 12 months together in which we went from zero to 6,704 evidence-based marketers. So let’s shake things up today. How? I’ve prepared executive summaries of the 5 best insights that Ariyh covered in the first 6 months of its existence (when less than 18% of you were subscribed). I’ve selected them based on a combination of their impact, awareness in practice, and popularity (views, likes). Here we go. P.S.: What do you think of executive summaries like these? Would you pay for reports with summarized insights by industry or channel? Top Insight #5 - When models in your ad should look at the viewer (or away)
Link to full 3min Ariyh practical insight Research from: University of Houston. Top Insight #4 - Use precise prices to negotiate better
Link to full 3min Ariyh practical insight Research from: Leuphana University, Saarland University, INSEAD, and Columbia University. New here? Subscribe for the latest marketing research 💡 from top business schools 🎓 in 3-min practical insights 📈 Top Insight #3 - Regularly ask for (positive) feedback to increase customer lifetime value
Link to full 3min Ariyh practical insight Research from: Utah State University, Boston College, Michigan State University, Brigham Young University, and Northeastern University. Top Insight #2 - Say “I” not “We” when speaking with customers
Link to full 3min Ariyh practical insight Research from: Wilfrid Laurier University, University of Alberta, and Simon Fraser University. Top Insight #1 - People love products with rituals
Link to full 3min Ariyh practical insight Research from: University of Minnesota and Harvard University. Remember: These studies could be disproven in the future (although this is rare). They may also not be generalizable to your situation. If it’s a risky change, always test it on a small scale before rolling it out widely. Did you enjoy today’s top insight 🎓 summaries? Want to sponsor Ariyh or ask a question? -> Reach out at thomas@ariyh.com New to Ariyh? -> Subscribe below or read more 3min marketing insights here |
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🎓 Which online channels to prioritize
Tuesday, August 17, 2021
If your product is hedonic (eg toys) focus on social media and your product page. If your product is utilitarian (eg office supplies) focus on search ads, review websites, and deal platforms.
🎓 Using NPS to predict growth
Tuesday, August 10, 2021
Net Promoter Score (NPS) is often called “The One Number You Need to Grow”. This is false. But it can predict growth if you survey all your potential customers and track its changes over time.
🎓 The Amazon effect
Tuesday, August 3, 2021
Amazon keeps changing people's expectations, and it's not all about free fast shipping anymore. Shoppers are now most dissatisfied with the return and refund handling of non-Amazon retailers.
🎓 Don’t retarget shoppers too early
Friday, July 16, 2021
Customers abandon products in their online shopping carts all the time. Wait 1-3 days to remind them and boost sales. If you remind them too early your message backfires.
🎓 Promoting early platform growth
Tuesday, July 13, 2021
To increase signups of early users to a new platform (by ~20% in one experiment), tell them about your expected future growth (eg "we expect 10000 people to join this year").
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