New report: The state of ad quality in 2021
The inevitable death of third-party cookies is forcing publishers to shift from audience-based targeting to contextual tactics in the advertising ecosystem. At the same time, lags in contextual capabilities are poised to compromise the very ad quality assurances that third-party cookies have historically ensured. To uncover how publishing teams are grappling with ad quality challenges and shifting their approaches to solutions, GeoEdge and Digiday surveyed nearly 100 publishers. This report highlights what they told us, as well as the major pain points and steps publishers are taking to achieve better ad quality control and transparency. Download it to learn about:
Sponsored by GeoEdge. |
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Esports organizations dream up new ways to support competitors as they transition to content creation
Tuesday, August 31, 2021
This evolution is indicative of a broader shift underway in the esports industry, with organizations across the world realizing former competitors' value as content creators. August 31, 2021
For a $5 gift card: Participate in our survey on identity challenges
Monday, August 30, 2021
As a leader in marketing, we want to know: How are you solving identity challenges? In exchange for completing this quick 2-minute survey, you'll receive: A $5 gift card A copy of the results once
Google's vague privacy cure-all is showing up in new proposals, but some say it could break the internet
Monday, August 30, 2021
Google engineers are pushing its Privacy Budget concept as a privacy panacea in web standards tech specs, but developers say it could create more privacy abuses — and chaos online. August 30, 2021 In
Digiday Media Fall Preview: Now what?
Friday, August 27, 2021
The pandemic isn't over, but business -- and life -- have irrevocably changed. E-commerce accelerated at an unprecedented clip; cultural events were ground to a halt; businesses had to change their
Publishers: For a $5 gift card, tell us how your sales cycle has changed
Friday, August 27, 2021
As a leader in media, we want to know: How has your sales cycle changed? In exchange for completing this quick 2-minute survey, you'll receive: A $5 gift card A copy of the results once they're
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