Google's vague privacy cure-all is showing up in new proposals, but some say it could break the internet

Google engineers are pushing its Privacy Budget concept as a privacy panacea in web standards tech specs, but developers say it could create more privacy abuses — and chaos online.
August 30, 2021

In its scramble to advance ad targeting and measurement methods that work without third-party cookies, Google has been accused of throwing lots of barely-cooked concepts at the wall to see what sticks. But one idea intended to protect people's privacy — Google's Privacy Budget — is winding its way into several proposals. Read more below.

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Google engineers are pushing its Privacy Budget concept as a privacy panacea in web standards tech specs, but developers say it could create more privacy abuses — and chaos online.

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Agencies like Exverus Media, Tatari and Lockard & Wechsler Direct have been securing TV networks’ scatter inventory months before the fourth quarter begins.

With the depreciation of the cookie inevitable for advertisers, there are options that can offer both users and advertisers a way forward — beyond the walled gardens.

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Two agency CEOs share their differing paths to the same destination — a significant number of employees who returned to work without being mandated to do so.

As music videos on TV turn 40, marketers have learned a lot from the format about context, mood and nuance.

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Here’s a breakdown of the most prominent esports events for every major esport — and some of the smaller ones.

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Publishers: We want to know, from media kits to closing deals, how have the events of the past year altered your sales cycle? Take this short survey for a $5 Starbucks gift card and the results.

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Many organizations are pushing video conference calls in lieu of in-person visits in an effort to slash costs, cut carbon emissions and contain COVID-19 transmission.

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After a successful year of attracting paying customers, publishers turn to a number of techniques to avoid subscription fatigue.

To produce shows that seek to represent people from different backgrounds and experiences, Jubilee Media relies on a workforce that is equally split between genders and consists of primarily non-white employees.
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