Sept. 3 - Denny's cooks pancake pun into NIL deal | Facebook bets on fantasy gaming

 
 

Daily Dive

Sept.​ 3,​ 2021 | Today's news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Marketing Dive will not publish on Monday in recognition of Labor Day. We'll be back in your inbox with our regular coverage on Tuesday, Sept. 7.

In the meantime, learn how Mars measures the emotional impact of video ads using AI and how agencies are adapting as the future of work takes shape.

As always, thanks for reading.

Chris Kelly
Reporter, Marketing Dive
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Sept. 2 - Buffalo Wild Wings gauges crowd sentiment with AI | Hyundai, Vans head to metaverse via Roblox

Thursday, September 2, 2021

Hyundai, Vans design Roblox experiences to connect through the metaverse; Chipotle gamifies loyalty program with extra perks; How Mars measures the emotional impact of video ads using AI tech View

Sept. 1 - How Mars measures emotions with AI | Lucky Charms album serenades consumers on digital

Wednesday, September 1, 2021

Lucky Charms drops album as General Mills embraces digital channels; Kantar: TikTok ad exposure nearly doubles, as does platform's trust among marketers; Bed Bath & Beyond brand chief departs

Aug. 31 - Tide teams with NFL for sustainability push | Nerds unlocks Dungeons & Dragons adventure

Tuesday, August 31, 2021

Nerds packaging unlocks candy-themed Dungeons & Dragons adventure; WynnBet teams with Ben Affleck, Shaq as online sports betting heats up; AB InBev's Natural Light enters vodka category; Vizio

Aug. 30 - Sweetgreen serves Naomi Osaka campaign for US Open | Slinky scouts new jingle

Monday, August 30, 2021

Slinky makes social media debut with search for new jingle; Gap keeps mum about its Yeezy collection as Old Navy, Athleta dominate Q2; How McDonald's boosts mobile growth with Famous Orders

Aug. 27 - Hasbro turns mansion into Nerf battleground | Sonos explores sounds of nature

Friday, August 27, 2021

Campaign Trail: Sonos explores sonic ties to nature in smart speaker ad; Michelob Ultra supports gender equality in sports with $100M pledge; Sephora plans first campaign highlighting Black-owned

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