Devs, you won't want to miss this week's issue! ⭐

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Opportunity 1:
A "Feature-as-a-Service" model for giveaways and sweepstakes

Votigo is one of the major players in the sweepstakes & contest management market, having been founded way back in 2006 and continuing to do millions in annual recurring revenue to this day.

In this issue, we'll be deep-diving into this market, looking at why companies are still spending serious money on solutions like Votigo, what alternatives to Votigo exist in the market, and whether this market is a growing or shrinking one.

Most importantly, we'll be looking at how a founder could bring a product to this market that fundamentally innovates on the business model - instead of selling a standalone solution to contest management, we'll look at how you can build an embedded solution for contests across multiple markets!

We'll look at why this model makes sense for this industry, how to market an innovative product like this one, and investigate two different marketing channels to find early traction!
Unlock this opportunity!
In this issue, we're taking a look into the Banking-as-a-Service market for the first time! Unlike our opportunity above, the BaaS space is highly funded and highly competitive, making it an incredibly challenging space to enter for bootstrapped companies.

While we won't be building a direct competitor with this down-market opportunity, we will look at how we can draw inspiration from the BaaS market to bring our own innovative solution to the eCommerce market!

If you're looking for an ______-as-a-Service opportunity, and want to lean into the highly trendy eCommerce space, this is a great opportunity for you!
Unlock this opportunity!
Looking for the biggest opportunity out there? Want to enter a market where huge companies like Walmart are looking to acquire companies as quickly as possible?

This week, we'll be deep-diving into the "Virtual try-on" (or VTON) market. We'll look at the major players in the space and explore why this budding market is so desperate for down-market competition!

(Hint: acquisitions play a big role)

This opportunity isn't for the faint of heart - we'll look closely at the recent developments of AI papers and resources, before looking at exactly what type of VTON company makes the most sense given the current market.

This opportunity is a unique one for Software Ideas in that it has very little market risk. Virtual try-on software is something that every digital clothing retailer understands and is interested in adopting, assuming the quality of the software is high.

With that in mind, this opportunity needs founders with the time and resources to spend on a very ambitious opportunity in the AI industry. If you’d prefer to struggle through building an innovative algorithm instead of working hard on finding market strategies, and you’d prefer to let your innovative product do the talking, this is the ideal opportunity for you!
Unlock this opportunity!
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