How small, digitally native brands are navigating iOS14 changes across the paid social media landscape

Apple’s iOS14 data privacy crackdown impacted mobile advertising, making targeting capabilities more difficult because of the update. Knowing that, some newly launched brands say they’re hesitant to spend big on paid social media ads, and are diversifying media spend sooner than planned. Read more below.

• With Apple's crackdown on data privacy, the playbook is changing for small advertisers who once relied on Facebook and Instagram targeting to acquire customers and build brand affinity.
• Jacob Wolf's drive to tell these stories comes at least partially from the adversity he’s had to overcome in his own life. Read more in this profile.
• The Digiday+ Future of TV Briefing this week looks at how TikTok has been subsumed into video makers’ approaches to other platforms, including Instagram, Snapchat and even YouTube.
• The Washington Post's new morning newsletter seeks to give readers the option to read or listen to the top seven stories of the day in under three minutes.
• While some employers regard employees having a side hustle as a distraction, others are encouraging their staff to pursue them to remain desirable places to work.
• To seamlessly fit into consumers’ new, ultra-convenient lifestyles, malls’ transformation into one-and-done destinations is being revisioned and accelerated.