New guide: How AI is helping advertisers navigate the future
A recent Forrester study surveyed over 150 senior advertising decision makers about the impact of transformation on their digital tactics and the role AI will play in their experiences moving forward. This new IBM report summarizes the findings of the Forrester study and offers potential solutions to challenges the industry is facing. Download it to learn:
Sponsored by IBM.     |
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Barstool Sports will launch a channel on Sling TV
Friday, September 3, 2021
Barstool Sports' pregame NFL show reliably draws hundreds of thousands of views across platforms including Facebook and YouTube. September 03, 2021 Barstool Sports is expected to announce today
Research on the demise of the five-day in-person office workweek, briefings from senior editors and more
Thursday, September 2, 2021
As a loyal reader, we wanted to keep you up to date on the latest exclusive content available to Digiday+ subscribers. Digiday+ members have access to analysis from senior editors like Tim Peterson,
Showcase your company's positive social impact
Thursday, September 2, 2021
It's never been more important for companies to stand for something more than their bottom line. For years, Digiday Media has recognized social good campaigns through our awards programs. We see
'Things can change quite quickly': This fall, marketers and agency execs are keeping a closer eye on regional changes due to COVID-19
Thursday, September 2, 2021
Marketers are once again approaching ad buying with regionality in mind as Covid-19 transmission rates in states like Florida, Texas, among others, are on the rise due to the delta variant. September
To GroupM N.A. CEO Kirk McDonald, everything's a Rubik's cube waiting to be solved
Wednesday, September 1, 2021
To Kirk McDonald's mind, flipping his body of sales-side knowledge to apply to the buying side of the business was exactly what was needed to run a media agency network. September 01, 2021 How did
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