How to craft a brand personality that customers will remember ❤️

Hello there! 👋

What social network is top of mind for your business right now? I'd love to know – so feel free to hit reply and share the social network that is working best for your business and why it's working for you! I'll share all of the answers with you in next week's issue.

This will help me better understand how to tailor the content topics for the weekly newsletter. I really want to make sure that I'm delivering the right type of content to help you grow your business. 😃

In today’s newsletter:

• 12 benefits of influencer marketing
• Getting set up for success on Instagram
• How to craft a brand personality that customers will remember

Let’s get started! 👇

 🗞 What We’re Reading

Instagram

• Instagram is making its verification process easier
• Understanding verification on Instagram

Facebook

• Facebook looks to maximize Shops performance as part of its broader e-commerce push
• Facebook shares insights into key topics of discussion across Facebook and Instagram in Q2

TikTok

• 4 best practices to increase TikTok video ad impressions

Pinterest

• 10 tips to make your Pinterest boards stand out

Twitter

• Twitter wants you to tweet to interest-based communities, not just followers
• Twitter launches ‘Super Follows’ in the US
• Twitter officially launches test of full-width images and videos on iOS
• Twitter launches live test of new option to remove specific followers

LinkedIn

• LinkedIn retires Stories to make way for richer video creation features
• Now is the time to make LinkedIn a strategic priority. Here’s why.
• LinkedIn provides tips on how to make your employer brand stand out

Audio apps

• Clubhouse introduces new Creator Commons resource hub

Others

• How brands are getting creative to solve the growing packaging problem
• 12 benefits of influencer marketing that every brand should know
• WhatsApp will soon let you hide your online status from some contacts

 🔥 Hot Tip of the Week

On social media, your followers come for your products and services, but they stay because they like your style. 💅✨ 

Think of your social media as an extension of your brand’s voice, tone, and personality. Brand personality is essentially just the set of human characteristics that are associated with a specific brand.

In The Journal of Marketing Research, social psychologist, Jennifer L. Aaker, outlines the five major personality dimensions associated with different brands:

If you haven't crafted your brand personality yet, here are some questions to consider as you do it:

• What are your values? 

• Who are your friends? Are they other brands or people you support? Neighborhood businesses?

• What are your top interests outside of your business?

• What’s your tone? Is it funny, playful, serious, or informative?

It's important to make your brand’s personality part of your branding guidelines, and let your unique personality shine in your posts.

Here's more on how to find your social media marketing voice. 

⚡️ What's New at Buffer

📺 IGTV Episode: Getting Set Up for Success on Instagram

Instagram has over a billion monthly active users. 🤯 That's a lot of potential accounts that you can be reaching! Are you doing everything to set yourself up for success?

⏰ How To Save Time Planning and Creating Social Media Content

There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

🎨 Introducing our Canva integration: design and share visual content instantly

Share Canva-made content with Buffer’s new Canva integration! With a few clicks, you can connect your Canva and Buffer accounts, create or import designs, and publish them to your social media channels.

🔗 The 5 Best Instagram Link In Bio Tools to Level Up Your Marketing

Your bio link is one of the most important parts of your Instagram page. Find out how to make the most of it with these 5 link in bio tools.

🤳 Social Media Image Sizes in 2021: Guidelines for Posts on 5 Major Networks

Find out the best image sizes for all the major social networks so that your social media content is pixel perfect.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Have a great weekend!

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