How does Instagram determine which Reels to show? 🎬

Hello there! 👋

@creators and @instagramforbusiness are two of my favorite accounts to follow on Instagram – they are my go-to accounts to follow in order to stay up to date on Instagram's latest news, tips, and stories from their community.

This week they are explaining how the ranking algorithm works on Reels. Check it out here!

P.S. I'll be enjoying some time away from the computer next week. So next week's issue won't be hitting your inboxes on Friday. But no worries, I'll make sure the next one covers everything that'll be happening in the wild world of social media over the next two weeks.

In today’s newsletter:

• How the ranking algorithm works on Reels

• The ultimate B2B video marketing guide for 2021

• Awesome tips on performance creative

Let’s get started! 👇

 🗞 What We’re Reading

Instagram

• Instagram provides new overview of how its Reels algorithm works
• Instagram adds new examples of top brand creative to its professional dashboard element

Facebook

• Why Facebook’s limits on teen targeting are all part of its algorithmic ad playbook

TikTok

• TikTok provides guidance for SMBs looking to tap into TikTok marketing

Twitter

• Twitter launches updates to 'Agency Playbook' to guide marketers on tweet ads best practices
• Twitter's ecommerce redo won't be much help to brands or influencers

LinkedIn

• LinkedIn looks to expand its video creator tools with Jumprope acquisition

YouTube

• YouTube’s $100 million Shorts Fund to challenge TikTok goes live

Audio apps

• Twitter Spaces now let you invite co-hosts

Others

• WhatsApp rolls out ‘View Once’ for photos and videos 
• 7 social media design mistakes that all marketers need to avoid
• How to make GIFs that make your brand stand out
• The ultimate B2B video marketing guide for 2021

 🔥 Hot Tip of the Week

Looking to create performance creative that is laser focused on driving conversions? 💰

The below Twitter thread is a good one to read for practical tips on producing creative that stands out and converts. You can click on the image below or you can click here. 

⚡️ What's New at Buffer

⏰ How To Save Time Planning and Creating Social Media Content

There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

🤲 How we’ve built and evolved our habit of giving back at Buffer

In 2020, it was more important to us than ever to support small businesses and non-profit organizations. We’d love to highlight the organizations we supported in 2020 and the important work they’re doing, and how we came to support them.

🔗 The 5 Best Instagram Link In Bio Tools to Level Up Your Marketing

Your bio link is one of the most important parts of your Instagram page. Find out how to make the most of it with these 5 link in bio tools.

🤳 Social Media Image Sizes in 2021: Guidelines for Posts on 5 Major Networks

Find out the best image sizes for all the major social networks so that your social media content is pixel perfect.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Have a great weekend!

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