Have you heard about the art of batch-working? 🧑‍🎨

Hello there! 👋

Content creation is hard! 🤯 If you want to post consistently and grow your audience, it's important that you can do it sustainably.

How can having a strategy and batch-working save you time and make your social presence shine? That's what our team dove into during our latest IGTV. Check it out here!

In today’s newsletter:

• The secret art of batch-working

• 5 ways to use Twitter to grow your audience

• Instagram is ditching the swipe up

Let’s get started! 👇

 🗞 What We’re Reading

Instagram

• Instagram is ditching ‘swipe-up’ links in favor of stickers
• Breaking down how Instagram Search works
• Instagram publishes new 'Insider' magazine which explores emerging platform trends
• How to create effective Instagram Story ads, step by step

Facebook

• Facebook extends its test of Facebook Reels to the US

• Facebook celebrates 10 years of Messenger with new features
• Facebook publishes new Christmas marketing guide to assist with campaign planning

TikTok

• TikTok partners with Vimeo and Canva to help SMBs with their creative advertising efforts
• TikTok announces new Shopify Shop tab for approved merchant profiles
• Using TikTok Spark Ads: a marketer’s guide

Twitter

• 5 ways to use Twitter to your advantage and grow your network

LinkedIn

• How freelancers can use LinkedIn's latest features to generate more leads

Audio apps

• Twitter's testing a new option that will show you the Spaces that people you follow are tuning in to

Others

• The ultimate list of marketing automation statistics in 2021
• How to change your outreach templates regularly to never stop growing
• 5 ways to tap into the power of nostalgia marketing
• Reddit provides tips for your upcoming holiday marketing Campaigns

 🔥 Hot Tip of the Week

Here are five ways people totally misunderstand Twitter, as well as the best ways to use the platform:

⚡️ What's New at Buffer

📺 IGTV Episode: How To Save Time Planning and Creating Social Media Content

Here are some of the topics you can expect in this live:
🌟 How to plan your content and create a plan for the month (or even the quarter!)
🌟 How to use a scheduling tool so you can focus on the content and engagement, not on rushing to publish posts
🌟 The art of batch-working and how to focus on one task to see better quality content in less time

⏰ How To Save Time Planning and Creating Social Media Content

There’s no denying that content creation is time-consuming. In this post, we're sharing a sustainable strategy for saving time planning and creating social media content to help you better support your overall business goals.

🎨 Introducing our Canva integration: design and share visual content instantly

Share Canva-made content with Buffer’s new Canva integration! With a few clicks, you can connect your Canva and Buffer accounts, create or import designs, and publish them to your social media channels.

🔗 The 5 Best Instagram Link In Bio Tools to Level Up Your Marketing

Your bio link is one of the most important parts of your Instagram page. Find out how to make the most of it with these 5 link in bio tools.

🤳 Social Media Image Sizes in 2021: Guidelines for Posts on 5 Major Networks

Find out the best image sizes for all the major social networks so that your social media content is pixel perfect.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Have a great weekend!

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