Marketer Crew - ⚡ MC - Power of Product Thinking

Hello 👋

Today's email discusses how Twitter is trying to take on Facebook by Twitter communities and how to convert more leads by using exploratory CTAs.

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Convert more leads by using exploratory wording in your CTAs

If your wording suggests that a potential customer will need to make a commitment before they're ready, they'll often walk away. Get them in the door by using exploratory words.

When Google changed a call to action from "Book a room" to "Check availability," form engagement increased by 17%. 

It seems that many potential customers avoided the original CTA because it sounded like a commitment. And they were more open to the exploratory CTA because they felt that they had more time to assess their options. 

Conveniently, once a potential customer invests time and learns more about an offering, they'll be more likely to make a commitment. So consider softening any firm CTAs, marketing copy, etc.

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Snippets

• Twitter takes on Facebook Groups with invite-only communities. Twitter is showing a dedicated spot at the bottom of the iOS app or in the side menu on Twitter.
• Weje is a free unlimited online whiteboard where you can organize and visualize your own ideas and work projects. Coloured text cards, mind maps, embedded sites, online collaboration and more.
• Bill's Bookshelf features 75+ books recommendations by Bill Gates. It includes video reviews of books as well.
• Adtuo is the first open and collaborative growth platform for manage and optimizes Google Ads & Facebook Ads powered by AI.
• Chris Hladczuk — Building a team? Getting angry at people for making mistakes doesn't teach them not to make mistakes. It teaches them to hide their mistakes.
• Chris Hladczuk — If you ever want any software for free, don’t search for "free". Search for “open source” to avoid limited trial versions and malware.
• Neil Patel — When starting a business, you need to niche down. After you do well in that niche, you can expand. But always start smaller.
• Anne Laure — Productivity is not just about tools. The mindful productivity matrix:
  • Task management → Do I have clear priorities?
  • Time management → How am I spending my time?
  • Energy management → Am I fed, hydrated & rested?
  • Mental management → What are my thoughts & emotions?

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Worth Reading

1. The power of product thinking

2. Your business needs an enemy

3. The ultimate guide to inbound marketing for thriving businesses

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 Good Findings

• Curious about podcast advertising? Here's the complete getting started guide you've been waiting for. Start reading.
• Every other week get a breakdown of the top business podcasts and learn from the best entrepreneurs and business owners. Join The Digital Inc. for insights from the best in the biz.

Good Findings are paid ads that support Marketer Crew and are sent to our 3000+ subscribers each week. Book now →

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Gif / Illustration

Starting a company isn't easy. Reid Hoffman, co-founder of LinkedIn says:

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