🎉 Hey Failories! It's Nico here.

Hope you're doing well. This week I bring a new interview with the founders of an InsurTech startup, an article analyzing the failure and shut down of Daqri and some curated resources.

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content 📚

📱 Raising $3M to build the Spotify for protection plans. +20 people, led by Jared and Eric, AKKO's co-founders, are building this platform to get insurance for phones, laptops, TVs and +25 other devices.

Partnerships and influencer marketing have been two crucial customer acquisition channels. Recently, they raised a $3M seed funding round, led by Fika Ventures and Pear VC. Here's how to build an InsurTech startup.​

💀 Why did Daqri shut down? Daqri was an AR startup launched in 2010 and shut down in 2019. The startup had raised $275M from two private equity rounds led by Tarsadia Investments. Yet, they ran out of money.

Several AR startups have shut down in the last years and the AR headset technology hasn't been widely adopted by consumers yet. Here are Daqri's failure lessons and an analysis of the AR market.​

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🔴 Know what questions to ask to uncover the truth in your customer interviews In this free video series, learn what questions to ask and how to ask them–even if you don’t have paying customers yet. Get clarity on what to do next with your product and marketing efforts. Watch the Videos →

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what I'm reading 👀

​Demand driving supply. Marketplaces have really interesting growth loops. Supply can drive demand, demand can drive supply, supply can drive more supply and demand can drive more demand. In this article, Brian Rothenberg analyzes how Eventbrite used "demand driving supply" to grow.

​Acquired by Tencent at 18 years old for $2M. While in high-school, Richard Kong founded GravityTales, an online publishing company, and grew it to $10k/mo. He then started working full-time on the project and, a few years later, sold the project to Tencent for a life-changing sum.

​How to create product-driven growth. Kieran Flanagan, VP Marketing at HubSpot, gave a talk on how to add virality to your product and how to quickly show the value of it to your customers, achieving in this way a "product-driven" growth.

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That's all for this week. Let me know if you have any questions!

Cheers,

Nico

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