Sept. 16 - Why Planet Fitness went bespoke with Publicis | Just 38% of consumers familiar with 'metaverse'

Just 38% of consumers familiar with 'metaverse' despite growing tech dependence, report finds

Marketers still need to familiarize themselves with the concept, as two-thirds of people now prefer to engage with brands digitally.

Brand loyalty is eroding under supply chain and price pressures, survey finds

More than eight in 10 consumers bought a different brand from the one they normally purchase in the past three months.

There's no spam folder for direct mail

As NFL kicks off 2nd pandemic season, sports marketers exercise cautious optimism

Even as concerns persist around the delta variant, brands feel more confident about their strategies, including the return of experiential tactics and expansion into sports betting.

'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches

Already saddled with the rising cost of customer acquisition, profitability for digitally native brands just got even more challenging.

Jay-Z's NFT Feud Spotlights Legal Peril in Hot Investment Trend

'Continue to ebb and flow over time': Denny's chief brand officer on how consumers' moods inform brand messaging

WhatsApp begins testing a yellow pages-style business directory