Social Media Today - How can empathy close your CX gap?

How can empathy close your CX gap?

Research shows how customers prioritize feeling valued by brands, and having seamless experiences with them across their preferred channels. How well does your brand deliver on these needs?

More consumers discovering products on social media, a growing subscription economy, the advent of shoppable social channels — these are all exciting developments for brands. However, as tech evolves rapidly, so too what customers expect from their experiences, making it hard for many brands to keep up, and creating a widening gap between what consumers want and the kind of experiences brands can deliver.

At Emplifi, we believe marketers need a better way to acquire, engage, and support customers at every touchpoint along the customer journey, so they can optimize every interaction and close this CX gap. It all starts with understanding your audience, then showing them how much you care.

What do brands today need to know about the customer experience gap and how best to close it?

Learn more

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Social Media Today - How can empathy close your CX gap?

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