Weekender: Crown Royal 3D-prints immersive world for canned cocktails

 
 

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Oct.​ 2,​ 2021 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 
 

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Oct. 1 - Hyundai taps Annie Leibovitz to portray fans' lives | Starburst chews on TikTok as old ad goes viral

Friday, October 1, 2021

Starburst doubles down on viral Little Lad ad with TikTok contest; How Apple's Epic legal battle will reverberate with marketers for years; Facebook invests $50M for 'responsible' metaverse

Sept. 30 - Coke touts togetherness in brand revamp | New WPP, Snap lab links AR to commerce

Thursday, September 30, 2021

WPP, Snap establish AR Lab focused on linking augmented reality with commerce; Macy's scrambles to keep Amazon off its big red sign in Herald Square; Etsy debuts shoppable virtual house; AVOD

Sept. 29 - Unilever eyes social commerce with new startup program | TikTok debuts brand safety, measurement tools

Wednesday, September 29, 2021

TikTok entices advertisers with brand safety, ad measurement and commerce push; C4 Energy drink celebrates Starburst fusion with pop-up truck, digital content; IPG adopts analytics tool to measure TV,

Sept. 28 - Can influencer confidence translate to sales? | Miller Lite's gold rings reward fan reunions

Tuesday, September 28, 2021

Miller Lite forges luxury ring collection that rewards football fans for reuniting; US advertising rebound intensifies, on pace to grow 23%, Magna says; Twitch makes first record label partnership with

Sept. 27 - Crown Royal 3D-prints world for canned cocktails | Apple privacy changes hike e-commerce ad prices

Monday, September 27, 2021

Apple's privacy changes drive up ad prices for e-commerce marketers; DirecTV's digital comic morphs Serena Williams into Wonder Woman; Campaign Trail: AmEx eyes small-business owners in

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