Add internal links to your FAQ schema to increase click-throughs from the SERP.

If your FAQ schema doesn't have links, you might be missing out on traffic. Increase your click-through rate from the SERP by adding links to your FAQ.

As you may know, your FAQ pages can be displayed as a rich result on Google (here's how to make that happen). What you might not know is that you can take it a step further and add hyperlinks to your FAQ schema. This can result in more traffic and, ultimately, more conversions. For information on how to do this manually or with a Wordpress plugin, check out Daniel Cheung's writeup. Or try this FAQ scheme generator. Note: Don't waste time on this until you've built up your site's domain authority.